Addison, TX, 75001, USA
7 days ago
Director, Owned Channel Operations
_\*\*\*This role is based at one of our corporate offices in McLean, VA, or Dallas, TX\*\*\*_ This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top\-rated rewards, and unique customer experiences and partnerships\. As a Director, Owned Channel Operations, you will support the team in increasing customer acquisition and retention, generate engagement through multi\-channel marketing campaigns, and foster recognition of loyalty benefits\. On the Owned Channel Operations team reporting to the VP Global Personalization, you will not only oversee the operations of omnichannel messaging and team but also contribute to shaping our developing omnichannel strategy\. You will leverage your understanding of marketing technology, including messaging platforms, website/app operations, content systems, and customer data platforms, to maximize opportunities across all channels including adding personalization elements\. **HOW WE WILL SUPPORT YOU** Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: + Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night + Hilton Shares: Our employee stock purchase program \(ESPP\) \- you can purchase Hilton shares at a 15 percent discount + Paid parental leave for eligible Team Members, including partners and adoptive parents + Mental health resources including free counseling through our Employee Assistance Program + Paid Time Off \(PTO\) + Learn more about the rest of our benefits \(https://jobs\.hilton\.com/us/en/benefits\) At Hilton, we believe every Team Member is a leader\. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate\. \*\*Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans\. **HOW YOU WILL MAKE AN IMPACT** Your role is important and below are some of the fundamental job duties that make your work unique\. **What your** **day\-to\-day** **will be like:** + Operational Excellence – Lead our complex channel operations ensuring we deploy communications to our customers with continued excellence while considering efficient andinnovativeoperating models\. Ensuring quality assurance and issue mitigation at every step of the process\. + DeliveringPerformance – Understand andchampionthe customer and our objectives in all that we do, leading to growth withkeysegments, retention of others, and maximizing channel performance\. + Technology in Action – Work with our Marketing Technology, Digital, and Customer teams to improve the channel and enable technology so that we are maximizing the impact and opportunity we make on the business\. This includesleveragingcapabilities within our Customer Engagement Platform, Customer Data Platform, our CMS and Content Repositories, and other customer technologies and APIs across Hilton\. + Team Leadership – Lead across\-functionalteam of channel operators acrossvariousglobal offices\. Build astrongteam culture and advocate for the team’s capabilities and growth\. + Business Partnership \- Collaborating withbusiness stakeholders, marketers, technology, creative, and analytics to ensure aconsistentand impactful customer experience in our channels\. + Analytics and Reporting– Create adata\-drivenculture by analyzing channel and campaign performance and turn insights into best practices across the channel’s operation\. + Industry Knowledge/Channel Best Practice \- Stay abreast of the latest trends in email, messaging and push, and websites applying best practices to maintain Hilton's position as an industry leader\. + Budget and Resourcing \- Oversee the budget and resources allocated to ensuringefficient and effectiveuse of assets\. + Problem Solving – Ability to handle urgentissues and challengesthat arise\. Understanding the importance of pivoting to ensure thebusiness outcomesare achieved and customer impacts are avoided\. **How** **you will** **collaborate with others:** + You willleverageyour understanding of marketing technology, including messaging platforms, website/app operations, content systems, and customer data platforms, to maximize opportunities across all channels including adding personalization elements\.You willpartner with the Owned channel strategy team to ensure all marketing plans are accounted for in your operations\. + You willleverageyour understanding of marketing technology, including messaging platforms, website/app operations, content systems, and customer data platforms, to maximize opportunities across all channels including adding personalization elements\.You willpartner with the Owned channel strategy team to ensure all marketing plans are accounted for in your operations\. **What deliverables** **you will** **take ownership of:** + As a team leader,you willencourage your team to move from the status quo into an efficient operating unit that takes immense pride inoperational excellence\.You willmake use of the skills they already have and ensurestrongdevelopment plans for areas of need\. **WHY YOU'LL BE A GREAT FIT** **You have these minimum qualifications:** + Ten \(10\) years of work experiencein Marketing or Digital Operations + Five \(5\) years of work experiencemanaging an Operations team + Travel \- up to 20% + Hybrid schedule in McLean, VA, or Dallas, TX + Experience with Customer Engagement Platforms and Technology + Understanding of Customer Data Platforms and other Marketing Technologies and Systems **It would be useful if you have:** + Experience with Braze + Experience working in a global, matrixed organization + Experiencewithdeveloping continuous improvementpractices and processes + Understandingand expertise in the messaging development and deployment process\. + Experience using dataand analytics todrivechannel strategy and measure its effectiveness **WHAT IT IS LIKE WORKING FOR HILTON** Hilton, the \#1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world\-class brands \(https://jobs\.hilton\.com/us/en/brands\) \. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more\-than 100\-year history\. Hilton is proud to have an award\-winning workplace culture and we are consistently named among one of the World’s Best Workplaces\. Check out the Hilton Careers blog \(https://jobs\.hilton\.com/us/en/blog\) and Instagram \(https://www\.instagram\.com/hiltoncareers/\) to learn more about what it’s like to be on Team Hilton\! It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender \(including pregnancy, childbirth and related medication conditions\), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws\. We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law\. Please contact us \(https://cdn\.phenompeople\.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\\\_Accommodation\\\_and\\\_Accessibility\\\_Assistance\-English\-20230515\-1684253430519\.pdf\) if you require an accommodation during the application process\. **Job:** _Sales and Marketing_ **Title:** _Director, Owned Channel Operations_ **Location:** _null_ **Requisition ID:** _COR01523_ **EOE/AA/Disabled/Veterans**
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