LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
LEGENDS GLOBAL SALES
A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.
LEGENDS & THE PROJECT | A’S LAS VEGAS BALLPARK
As one of the leaders of this exciting project, you will play a pivotal role in driving Premium Sales and Service for the new A’s Las Vegas Ballpark. The A’s plan to break ground on their new ballpark on the former site of the Tropicana hotel in the summer of 2025. Shaped by its location on the Las Vegas Strip, the 33,000-person capacity ballpark will offer an outdoor feel with a climate-controlled interior. With over 30 unique seating experiences, the ballpark will feature various experiences for fans, from premium suites to more casual, interactive seating options. The tiered seating is designed to bring fans closer to the action, with some of the closest seats to home plate in all of MLB. The A’s are set to host their first Opening Day at the new ballpark in 2028.
THE ROLE
The Director, Premium Sales and Service will be responsible for developing and executing a suites and premium sales plan that maximizes revenue for all suite and premium products in the new stadium. This position will be responsible for hiring, training, supervising, and motivating a best-in-industry suite of premium sales and service staff. The ideal candidate should have multiple years of first-hand premium sales and management experience. They should be comfortable analyzing sales performance metrics, identifying top business leads, managing B2B sales programs, and utilizing all information available to forecast and drive decision making. The Director, Premium Sales and Service should be comfortable speaking in public, a proven team leader, and able to create and manage a positive and dynamic staff culture. Experience managing high-value inventory, managing B2B relationships and interacting with community business organizations will be critical to success in this role. The ideal candidate possesses a strong passion for leadership and positive enthusiasm for team collaboration. This role will require close collaboration with the A’s business leadership team to ensure the brand and partner relationships are protected, elevated and enhanced throughout the new stadium campaign.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute a strategic premium sales and service plan that aligns with revenue goals and maximizes suite and premium full-season products. Recruit, interview, hire, train and develop Premium Sales & Service team. Create and implement regular training initiatives to increase sales rep productivity and elevate overall sales team performance. Analyze historical and current sales data and performance metrics to determine future calling campaigns and new lead sources for the sales team. Work to create dashboards and virtual CRM reports to manage and track campaign performance and sales rep productivity. Participate in planning meetings to discuss cross-departmental revenue opportunities and collaborate with other team members to support and further the sales department goals. Assist in creating marketing campaigns, inventory management, and lead generation strategies Assist in the creation and management of the premium sales budget and business plan. Responsible for daily revenue tracking, campaign management and the regular communication of sales team performance to the Legends team. Manage inter-organizational relationships to support sharing of best practices, close collaboration and integration between internal, external, and vendor stakeholdersSUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Experience in designing, selling season tickets, executing premium event sales and hospitality, preferably in major league sports and/or in the Las Vegas market. Skilled in analyzing data, developing concise recommendations, and presenting to executive leadership. Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders Ability to manage a high level of detail across multiple projects and to prioritize efficiently High emotional intelligence, intellectual curiosity, and desire to grow professionally Ability to prioritize and meet competing deadlines independently while staying hyper focused on overall COI. Ability to manage multiple tasks simultaneously, while remaining organized, efficient, and calm under pressure Proven ability to work collaboratively in a team-oriented environment Flexibility to travel, work nights and weekends throughout the project.EDUCATION AND/OR EXPERIENCE
Bachelor’s degree 6+ years of successful sales management experience (sports business a plus) 8+ years of direct sales experience, preferably selling premium inventoryCOMPENSATION
Competitive salary plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site – A's Las Vegas Ballpark
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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