About the Role

As the Director, Product Marketing Strategy, you will be a leader that drives Kohl’s success by defining product marketing strategies that increase customer relevance and deepen retailer connection.

What You’ll Do

Define and oversee the customer-led product marketing strategy practice for the organization

Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships

Find opportunities for KMN and Base marketing amplification within our national brand partnerships

Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors

Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis

Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities

Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs

Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market

Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers

Share critical product information with leaders throughout marketing, and represents for all categories in executive leadership discussions

Additional tasks may be assigned

What Skills You Have

Required

12+ years Marketing Strategy or related experience, along with 5+ years managing large teams

Ability to develop and implement marketing strategies that drive measurable results

Experience in influencing executive leadership and be a change agent for the organization 

Proven ability to work creatively and analytically in problem-solving environment

Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively

Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines

Experience managing and mentoring large marketing teams

Preferred

Experience in strategy consulting or agency account or strategy roles