INTRODUCTION TO THE ROLE:

As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. Marketing, Market Shaping reports to the VP, US Hematology and Nephrology Business Unit Lead and partners with the US cross-functional and global teams to drive Hem/Neph (TA) late-stage pipeline market shaping and launch strategies and tactics. This is an outstanding opportunity to support launch preparation and market shaping initiatives across multiple products for late-stage pipeline indications and products in the Hem/Neph portfolio. This role will play a pivotal role in identifying critical launch success factors and developing tactics and programs for market shaping and launch success.

ACCOUNTABILITIES/RESPONSIBILITIES:

Leading the US commercial launch planning for late-stage pipeline products/indications, including identification of priorities, risks and opportunities, development of launch timelines, budget and resourcing plansLeading the development and execution of market shaping programs and tactics for assigned indications, inclusive of personal and non-personal disease education, unmet needs awareness programsLeading collaboration with global and cross-functional teams on market shaping programs and tacticsDeveloping commercial insights generation plans, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for late-stage pipeline products/indicationsWorking collaboratively across US commercial team as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support detailed execution of launch planning for select pipeline products/indicationsContributing to forecasts and launch uptake projections in partnership with finance and analyticsContributing to or leading commercial insights gathering initiatives, such as market research and advisory boardsDeveloping launch brand value proposition and message platform in partnership with global marketing, medical, HEOR, patient advocacy and market accessDeveloping launch strategy and execution plan across personal and non-personal channel for both HCP and patientsManaging brand AOR and other agencies as well as launch budget for pipeline assets as needed

ESSENTIAL SKILLS/EXPERIENCE:

8+ years of experience within biotech/pharmaBachelor’s DegreePrevious launch planning in the U.S. is requiredPrevious pharma/biotech marketing experience (driving HCP and/or Consumer marketing tactics) is requiredDemonstrated ability to think innovatively and drive outstanding customer experienceStrong strategic mindset and business acumenAbility to perform under pressure and to make decisions and recommendations despite uncertaintyExcellent communication skills both written and verbalStrong presentation skills and storytelling to win hearts and mindsExcellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leaderMust demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and teamStrong collaboration, relationship building / networking skillsExcellent problem-solving skills.High sense of ethics and responsibilityAbility to travel as required to meet business needsThe duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

DESIRABLE SKILLS/EXPERIENCE:

MBA

When we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Joining Alexion, AstraZeneca Rare Disease means embracing an opportunity where work isn’t ordinary. We are a beacon in the global Biopharmaceutical landscape. Our closeness to patients brings us closer to our work and closer to each other. Combined with our brave, pioneering spirit – we are truly unique in R&D and healthcare. At Alexion, grow and innovate in a business with a rapidly expanding portfolio. Enjoy the vibe, entrepreneurial spirit, and autonomy of a leading biotech. You’ll join an energizing culture where people build connections to explore new ideas and learn. As an important member of our commercial team, you'll be meeting the needs of some of the most under-served patients in the world. You will be empowered with tailored development programs designed not just for skill enhancement but for fostering a deep understanding of our patient's journeys. You’re supported by exceptional leaders ready to lift you in marketing, compliance, and beyond.

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.