Director Casino Marketing and Player Development (Horseshoe Tunica)
Caesars
JOB SUMMARY:
Enhances the growth of gaming revenues through the development of our customer base. Maintains relationships with valued gaming guests and markets our gaming product to potential high-limit guests. Serves as dynamic, positive leader to foster teamwork, increase morale, motivate team members and supports open communication between all departments. Works as a change agent to inspire your team to improve and streamline procedures, work processes and program effectiveness to maintain value and property vision.
ESSENTIAL JOB DUTIES AND RESPONSIBLITIES:
Identifies premium slot and table players with emphasis on developing relationships with players and regional sales representatives to attract their business to Caesars properties. Assists in the development and implementation of new programs and promotions to ensure a steady flow of high-quality patronage. Increases market share and company profitability in accordance with all gaming regulations. Develops and maintains all player marketing programs and non-gaming sales inclusive of special events and promotions for Asian customers that increase market share and company profitability in accordance with all gaming regulations. Utilizes market research and other marketing methods and tools to determine effectiveness of Asian marketing. Establishes and maintains good will of premium players based on personal interaction, such as personal contacts for entertainment purposes, telemarketing, and promoting and selling attributes of Caesars properties. Represents management at special events and promotions, greeting and hosting high-end customers to ensure employees maintain high standards of courtesy, friendliness and hospitable attitudes. Assists guest with procedures such as establishing credit, comping privileges and reservations as appropriate. Tracks guests’ visits, arranges transportation and accommodations and provides comps according to established guidelines. Assists in the gathering and reporting of customer’s gaming action. Travels to various markets to meet new potential high-end players. Constantly looks for avenues to ensure unique and memorable events for NCM customers. Serve as a dynamic, positive leader, while fostering teamwork, morale, motivation and open communication. Meet individually with direct reports periodically to discuss career goals, identify skills needed to achieve goals and develop action plans to satisfy both. Demonstrate leadership skills in determining a vision and align and inspire the team to achieve the vision. Work as a change agent to improve and streamline department operations, through the continuous assessment of policies and procedures, work processes and program effectiveness and value. Establish and endorse the business objectives, ethics and values of Caesars Entertainment in accordance with and its Mission, Vision and Values, the Code of Commitment, and Service Profit Chain. Provide an operations insight into strategies planning in support of brand initiatives. Create and ensure an entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount. Establish and enforce appearance and uniform guidelines. Adhere to regulatory, departmental and company policies and internal controls. Actively participate in personnel actions including but not limited to: interviews, training, candidate selection, terminations, performance reviews, promotions, transfers and disciplinary actions. Keeps informed of competitive promotional methods. Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.
MINIMUM QUALIFICATIONS:
PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:
Must be able to work independently. Respond calmly and make rational decisions when handling team member and/or guest conflicts/demands in a fast-paced environment. Must be fluent and literate in English. Must be able to stoop, kneel, bend, twist, turn, push, pull, grasp and grip items, sort, tear and have the manual dexterity to operate office equipment such as a computer, telephone, copier and fax machine. Responds to visual and aural cues. Must be able to tolerate areas containing secondhand smoke, dust, loud noises and bright lights. Must be able to work varied shifts, weekends and holidays.Certificates, Licenses, Registrations: Must qualify for, obtain, and maintain a gaming license from the Mississippi Gaming Commission.
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