Directs and leads growth strategy for assigned Geisinger Health Plan Government Programs (Medicare, D-SNP, Medicaid and CHIP) statewide. Builds annual marketing strategies and plans that align with the respective programs membership growth and support revenue goals. Manages all regulatory and compliance submissions for government programs and serves as a subject-matter expert in CMS Marketing & Communications requirements. Maintains relationships and serves as a trusted advisor to internal stakeholders including but not limited to Sales, Product Development, Compliance, and government programs. Monitors governmental growth marketing plans performance and budget to ensure KPIs are achieved. Utilizes data analytics, competitive market research, focus groups and studies to adapt and monitor year-long and Annual Enrollment Period (AEP) marketing activities. Partner with internal marketing & brand cross functional teams and third-party agencies.
Job Duties Develops proactive marketing strategies, marketing plans and initiatives to attract and retain customers members) to Geisinger Health Plan, support business strategies for assigned government programs Facilitates the execution of strategic plans seeing projects to successful completion within defined budgets and timelines.Keeps abreast of the statewide and regional competitive environment, technological enhancements and industry trends.Understands the business objectives of the organization at the system, institute and platform level and applies that understanding to marketing strategy development.Monitors issues that could negatively affect Geisinger’s brand or services in the region; notifies appropriate executives and personnel; assists with managing crisis communication programming in the region, including social media issues.Participates in key Health Plan line of business and platform operational and leadership meetings.Provides reports on marketing plan results.Supervises and directs staff to ensure productivity is maximized and specified goals and quality standards are met.Develops professionalism and scope of expertise.Manages a consistent process for marketing plan development and implementation.Provides project management oversight for implementation of specific marketing plans with support from dedicated project managers.Effectively manages multiple assignments.Keeps accurate documentation of activities and projects.Monitors marketing plan outcomes.Tracks and reports return on investment.Manages expectations for department stakeholder and.Develops collaborative working relationship with leadership.Fosters a collaborative working relationship with peers to create cross-functional teams in support of marketing plan implementation and other key partners to align marketing effort with business objectives.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Highly Preferred Qualifications:
10+ years of direct-to-consumer marketing, specifically in Medicare marketing7+ years of leadership and management experienceExperience with CMS Marketing & Communications guidelines and interacting with compliance, legal, and regulatory representativesExperience in managing teams including cross-functional marketing teamsBachelor’s Degree in marketing, communications or closely related field. Master’s optional Education Bachelor's Degree- (Required), Master's Degree- (Preferred) Experience Minimum of 7 years-Marketing (Required) Skills Office Administration About GeisingerFounded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.
Our Commitment to Diversity, Equity and InclusionGeisinger values who you are, where you are from, and where you are going. We seek out people of various backgrounds and cultures with unique abilities, non-traditional career paths and ambitious aspirations. We are an Affirmative Action, Equal Opportunity Employer. Women and Minorities are encouraged to apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status. Read more about Our Commitment to Inclusive Recruiting.
Our Vision & ValuesEverything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.
KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
EXCELLENCE: We treasure colleagues who humbly strive for excellence.
LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
SAFETY: We provide a safe environment for our patients and members and the Geisinger family.
Our BenefitsWe offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.