The Director of MS&P is responsible for leading a team of Managers in the paid media channel planning practical and holistic oversight of media buys across critical brands inside the Inspire portfolio. This individual will have shared ownership of responsibilities collaborating with brand-dedicated Managers of Media Strategy & Planning in the final alignment of media plans and ultimately the buying, spanning across agency partners and through in-house Biddable teams. The role will also serve as the Demand Generation lead in managing the Inspire Media Optimizer (MO) process, media measurement architecture and synthesizing paid media investments across channels to correlate brand objective performance and to shape near and broader-term optimizations. 

RESPONSIBILITIES:

Media Strategy & Planning (50%)

Direct the management of the media AORs in the development and execution of national & local media buysProvide oversight and guidance as a key agency conduit to support brand media teams in managing the day to day national and local media processOversee national and local media budgets with key finance stakeholdersProvide thought leadership on marketplace trends and opportunities to innovate and experiment o Work collaboratively with brand media managers to provide investment recommendations tied to landscape conditions and/or disproportionate impact opportunities o Develop POVs on industry trends and partner evaluation o Consultation and updates on briefs based on paid media learningsManage key timelines, deliverables and outputOversee key vendor and media conglomerate relationships to better leverage scale and impact as One Inspire, yielding maximum value to all brands within the portfolioThe Director will jointly support and help gain buy-in on all priorities and efforts from key executives and stakeholders

Agency & Cross-Functional Internal Teams Collaboration (40%)

Develop and partner with the media analytics team to measure impact of ongoing campaigns and overall planPartner in the synthetization of measurement results to continually optimize and improve plansTest & Learn Support leveraging syndicated tools to evaluate media performance against business goalsProvide consultation, implementation and recaps of weekly, monthly and quarterly performance to guide optimizations and future investmentsProvide quarterly support in designing and evaluating performance of tests for learning agenda

Media Optimizer (MO) Lead for Demand Generation (10%)

Serve as the Demand Generation team lead and representative of MO across brandsEnsure data ingestion and processing occurs flawlessly and on schedule across all necessary landing pointsEngage and contribute in regular status meetings with internal D&A and Engineering teams as neededPresent and/or represent output as needed to both internal and external stakeholdersServe as best practice lead and portfolio steward to ensure insights sharing occurs across brands and vertically, spanning National and Local media

EDUCATION QUALIFICATION:

  4 Year Degree

EXPERIENCE QUALIFICATION:

10 years of relevant experience in marketing and/or mediaDemonstrated experience in problem solving and managing multiple tasks

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

Ability to lead teams and deliver resultsExcellent project management skills (proficiency in Excel/PPT/SharePoint will be key)Ability to balance multiple priorities and meet project deadlinesExcellent oral and written communication skillsAbility to lead and influence othersPersonal integrity, humility, an appreciation for the power of true teamwork, and a sense of humorPassion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire BrandsSelf-starter personality who can operate with minimal supervision

DIRECT REPORTS:

Assoc Manager, MS&P

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.