Details

Posted: 05-Dec-24

Location: Richmond, Kentucky

Type: Full-time

Categories:

Operations Operations - Marketing/Promotions

Sector:

Collegiate Sports

Required Education:

4 Year Degree

Internal Number: 496289

The Director of Athletic Marketing reports directly to the Senior Associate AD for External and is responsible for the development, coordination, and implementation of the EKU athletics marketing objectives through comprehensive marketing plans.

The job requires the ability to be a self-starter and maintain/exceed weekly, monthly, and annual goals set forth by the department and University. Requires a broad working knowledge of marketing, fan engagement, in-game show coordination and digital/social media content. Research growing trends in the industry by collecting and analyzing data to continually enhance job functionality and goals. Responsible for creating each sport marketing plan alongside supervisor to grow attendance, revenue, and brand awareness. Create strong relationships on campus and in the community to enhance engagement strategy on both fronts. Be the direct liaison to the student fan group and work with them on student initiatives. Produce in-game scripts, timing sheets, coordination of public address announcers, and videoboard content. Works closely with ticketing and corporate sponsorships to develop relationships within the community and assist with group sales. Supports broadcast and promotion of events by working collaboratively with athletics communications, creative content, and video staffs. This position will also be the coordinator of EKU spirit squads (Dance and Cheer).

1. 40% Develop, Implement and Execute Marketing Plans Create and implement marketing plans for all sports. Enhance EKU’s brand awareness within campus and the community.

2. 40% In-Game Experience & Game Day Operations Support Produce game scripts, timing sheets, videoboard content, and coordination of marketing/experience staff for home events. Additionally, support marketing efforts during the game day experience for all home sports.

3. 15% Digital and Creative Content Understand trends within the digital and creative space and apply them to EKU Athletics.

4. 5% Supports the office functions by completing all other duties assigned.

Education

Bachelor's Degree required Master's Degree preferred

Experience

3 years of work-related experience preferred

Job Posting Link

https://careers.eku.edu/jobs/director-of-athletic-marketing-richmond-campus-kentucky-united-states

Interested candidates can reach out to Corey Neal (Senior Associate AD for External) - corey.neal@eku.edu for questions.

Create a Job Alert for Similar Jobs About EKU Athletics Eastern Kentucky University is an Equal Opportunity/Affirmative Action employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice. Connections working at EKU Athletics https://ncaamarket.ncaa.org/jobs/20865686/director-of-athletics-marketing Return to Search Results