Job Posting Title:

Director of Enrollment Marketing, Texas McCombs

----

Hiring Department:

Red McCombs School of Business

----

Position Open To:

All Applicants

----

Weekly Scheduled Hours:

40

----

FLSA Status:

Exempt

----

Earliest Start Date:

Immediately

----

Position Duration:

Expected to Continue

----

Location:

UT MAIN CAMPUS

----

Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought-leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about the McCombs School of Business please visit https://www.mccombs.utexas.edu/

Purpose

The McCombs School of Business Director of Enrollment Marketing will lead and optimize the marketing and pipeline strategy for a variety of graduate programs to help Texas McCombs attract prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Director of Enrollment Marketing is responsible for collaborating with various stakeholders to develop and execute integrated demand generation campaigns, track and analyze pipeline and enrollment data, and build a high-performing marketing team. They serve as a strategic partner to the Masters of Science Programs Office (MSPO) and the Masters of Professional Accounting (MPA) program leadership to achieve enrollment goals and ensure a consistent brand experience for applicants across the School’s portfolio of specialized master's programs. This role supervises the enrollment marketing and marketing operations team and reports to the Chief Marketing and Communications Officer.

Responsibilities

MSPO & MPA Application Pipeline Strategy & Oversight

In consultation with the Director of MSPO/ MPA Admissions and program office leadership, recommend appropriate activities, goals, and benchmarks to achieve enrollment goals. Lead the creation and execution of the demand generation strategy for one-year master’s programs in pursuit of qualified applications to meet the School’s MSPO/MPA program enrollment goals. This includes:

Advising MSPO and MPA marketers on the development, execution, and active maintenance of lead nurturing programs.Working with MSPO/MPA marketers to identify new inbound and outbound marketing activities that deliver a significant number of qualified leads while monitoring Return on Investment (ROI) and optimizing Customer Acquisition Cost (CAC).Developing and executing multi-step, integrated demand generation campaigns. Aggregating and analyzing data to help define key personas for nurture programs. Driving strategy for paid ad, paid search, and retargeting activities.

School Collaboration

Partner with the McCombs Technology Solutions group to address any Marketo campaign data issues, new requests or updates to existing configuration for MS graduate programs.Serve as the subject matter expert in Salesforce and Marketo data governance meetings and provide the point of view (POV) for graduate program marketing.As the School’s primary Marketo administrator, regularly assess Marketo and Salesforce lifecycle for process improvements to ensure full optimization of technology. In partnership with McCombs Technology Solutions, strategize and implement changes in alignment with School’s strategic priorities.  

People and Resource Management

Lead, supervise, and establish performance goals for a staff of marketing operations and marketing team members.In partnership with program office leadership, allocate marketing budgets across the specialized masters’ portfolio.Manage an external media agency's performance and scope of activities for the School of Business. Develop and evaluate RFPs and contracts for advertising agency support as needed.

Marketing Program Compliance & Best Practices

Maintain knowledge of digital marketing best practices and digital marketing compliance best practices (FERPA, GDPR, etc.).Serve as a resource on Marketo and marketing automation for McCombs departments utilizing Marketo for lead generation, including the BBA Program Office, MBA Program Office, Executive Education and research centers and institutes.Optimize lead generation & lead nurturing processes through email campaigns, content creation and content marketing, paid media, SMS (text) and social media channels using Marketo.

Required QualificationsAn in-depth understanding of marketing automation strategies and the ability to problem-solve and work well with others is a critical componentDemonstrated success prioritizing and executing multiple projects within established time frames/budgetsExperience working directly with business partners to understand objectives and articulate the impact of digital media strategies, campaigns and toolsExperience with presenting strategy and effective communication of recommendations and data stories.Experience with event management and event promotionExperience working within all marketing channels with an emphasis on digital and email marketingExpertise in Microsoft Power Point, Excel and other Office softwareExperience working in a website content management systemExperience working in MarketoExperience working in Salesforce or a similarly-complex enterprise-level CRMExperience working in a project management software (Asana, Air Table, Monday, etc.)Bachelor’s degree in marketing, communications or related fields10+ years of marketing program development experience

Relevant education and experience may be substituted as appropriate.

Preferred QualificationsExperience working in Google AnalyticsExperience managing a marketing teamExperience working in Higher EducationExperience working with a third-party advertising agency

Salary Range

$125,000 - $140,000 + depending on qualifications

Working Conditions

Works in standard office conditions with repetitive use of a keyboard at a workstation.

Some evening and weekend hours may be required during peak periods and special events.

Applicants must be legally authorized to work for any employer in the United States. This position is not eligible for sponsorship of work visas.

This is an Austin, TX-based position.

Required Materials

Resume/CV

3 work references with their contact information; at least one reference should be from a supervisorLetter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

----

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

----

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

----

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

----

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

----

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

----

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

----

E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

E-Verify Poster (English) [PDF]E-Verify Poster (Spanish) [PDF]Right To Work Poster (English) [PDF]Right To Work Poster (Spanish) [PDF]

----

Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.