The Director of Group Sales administers and directs the group sales team to ensure an aggressive approach to meet budgeted goals and key hotel drivers.

The Director of Group Sales reports directly to the Director of Sales & Marketing

Core Responsibilities:

· Develop sales strategies for the property including targeted market segments, rate management, solicitation procedures and advertising.
· Develop a realistic, and aggressive, annual marketing plan. Update this plan on a monthly basis to ensure it is up to date and changes with market conditions.
· Quarterly Action Plans to be created each quarter that ties into the annual marketing plan and market conditions. Ensure a plan is created for each seller on the Sales team.
· Forecast group production and top line revenue on a weekly basis. Provide group production forecast to General Manager, Area Director of Revenue & DVP of Sales on a weekly basis so accurate property forecasts are completed.
· Emphasize control procedures and yield management to assure a proper balance of rate availability and visibility to market demand.
· Establish and execute an effective outside sales program.
· Achieve all assigned KPI’s & ensure all sales & marketing staff achieved their KPI’s. Including sales solicitation goals, bookings, lead response times and group pace.
· Train all sales staff, holding them accountable to actionable results.
· Conduct one-on-ones with sales team to go over sales metrics, quarterly action plan progress and gain feedback.
· Direct internal servicing of groups. Ensure department heads have the group resumes and BEO’s.
· Participate in weekly revenue calls, bringing all group and hotel forecasts to the call. Be able to talk through current sales pipeline for any leads that will convert so the team can talk through transient rate strategy for that timeframe.
· Participate in Digital Marketing calls and be prepared to speak about any group offers/e-blasts that need to be created.
· Submit expense reports on a weekly basis and make sure that all sales & marketing staff are doing the same.
· Prepare any sales reporting needed by ownership or management.

The salary range for this position is $70,000 to $80,000 per year