Director of Growth / Strategy (Marketing)
Kforce
Kforce has a client seeking a Director of Growth/Strategy in South Florida.
Role Overview:
The Director of Growth will be responsible for developing and executing growth strategies to drive user acquisition, engagement, and retention. This role will have a significant impact on our product development and marketing communication, ensuring alignment with our target audience. The ideal candidate will be an independent resource with a strong background in SEO, ASO, social media marketing, and email marketing.
Key Responsibilities:
* Develop and Implement Growth Strategies: Create and execute comprehensive growth strategies that align with our business goals and target audience
* Marketing Communication: Drive marketing communication efforts to enhance brand awareness and user engagement
* Product Impact: Collaborate with product teams to ensure that growth strategies are integrated into product development and enhancements
* SEO and ASO Activities: Lead SEO and ASO initiatives to improve organic search rankings and app store visibility
* Social Media Marketing: Develop and manage social media campaigns to drive viral growth and engage with the gaming community
* Content Creator and Streamer Partnerships: Identify and collaborate with content creators and streamers to promote our games and drive user acquisition
* Email Marketing: Leverage our extensive email database to create and execute effective email marketing campaigns
* Data-Driven Decision Making: Utilize data analytics to measure the effectiveness of growth strategies and make informed decisions
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