Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.
When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.
How we reward you
401k with a generous 50% match up to first 10% of earnings * Healthcare plans to support your needs * Virtual doctor visits * Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program * 15% Associate Discount * Dave Ramsey’s SmartDollar Program (no cost to you!) * Associate Assistance Program * RK Cares Associate Hardship Program * 24/7 Chaplaincy Services
What You’ll do
As a Director of Loyalty and CRM you will assume responsibility for the strategic development and execution of Rural King’s CRM and loyalty programs, as well as marketing automation and customer analytics. The ideal candidate will possess extensive expertise in customer relationship management and marketing technology and be an expert of loyalty program trends and a mastery of applying machine learning to engage customers effectively. You will consistently demonstrate a high degree of intellectual curiosity, showcase exceptional analytical acumen, and exemplify a track record of collaborating seamlessly with cross-functional teams.
Loyalty Program Development and Implementation:
Design and develop the loyalty program structure, including tiers, rewards, benefits, and redemption options.Manage and track the annual loyalty program budget, as well as reward and benefit reconciliation. Partner with Finance to budget loyalty rewards and services for sustainability.Collaborate with marketing, merchant, and operations teams to integrate the loyalty program messaging into marketing campaigns and customer touchpoints.Implement program management tools, software, and systems to track and manage customer participation, points accumulation, and redemption processes.Customer Relationship Management:
Analyze customer data and behavior to segment the customer base and identify target audiences for personalized loyalty initiatives.Develop and execute targeted campaigns, offers, and promotions to increase customer engagement, retention, and advocacy.Apply data captured through the loyalty program to improve targeting and engagement in outbound media channels- both for members to drive increased engagement and look-a-like audiences to drive acquisition.Monitor customer feedback and sentiments related to the loyalty program, identify areas for improvement, and implement enhancements accordingly.Manage customer inquiries, concerns, and escalations related to the loyalty program, ensuring prompt and satisfactory resolution.Performance Analysis and Reporting:
Track and analyze loyalty program performance against established KPIs, including customer acquisition, retention, engagement, and revenue metrics.Generate regular reports and insights on program effectiveness, member demographics, participation trends, and redemption patterns.Provide recommendations for program optimization, enhancements, and new initiatives based on data-driven insights.Team Collaboration and Stakeholder Management:
Collaborate with cross-functional teams, including marketing, sales, operations, IT, and customer service, to ensure alignment and integration of the loyalty program with broader business strategies.Work closely with vendors, agencies, and technology partners to manage program-related activities, including system integration, data management, and campaign execution.Communicate program updates, performance results, and upcoming initiatives to internal stakeholders, senior management, and executive leadership. Develop a comprehensive loyalty program strategy aligned with the company's objectives, brand positioning, and target audience.Partner with finance and accounting teams to ensure accurate and timely reporting of program-related financials.Conduct market research and competitive analysis to identify trends, best practices, and opportunities for program enhancement.Other Responsibilities:
Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.Perform other duties as assigned. Essential Qualities for SuccessAt least 5 years of CRM or loyalty program experience and bachelor’s degree in marketing, business administration, or related field or equivalent combination of experience and education.Strong understanding of loyalty program concepts, customer segmentation, and customer lifecycle management.Proficiency in data analysis and reporting, with the ability to extract insights from complex datasets.Excellent project management skills, including the ability to plan, prioritize, and execute multiple initiatives simultaneously.Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and stakeholders.Familiarity with loyalty management platforms, CRM software, marketing automation and data analytics tools.Knowledge of industry best practices, trends, and regulatory considerations related to loyalty programs.Proven experience in effectively supervising and leading a diverse team, guiding them toward achieving department goals and objectives. Proficiency with Microsoft Office Suite or related software.Physical Requirements
Ability to maintain a seated or standing position for extended durations.Capability to lift 15 pounds periodically.Ability to navigate and access all facilities.Skill to effectively communicate verbally with others, both in-person and via electronic devices.Close vision for computer-related activities.Supervisory Responsibilities
Yes
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
Options Apply for this job onlineApplyShareEmail this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeedWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other characteristic protected by law.
We use E-Verify to confirm the employment eligibility of all newly hired associates. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Application FAQs
Software Powered by iCIMS
www.icims.com