We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.
We believe the designers and developers of the modern web are the most essential creatives of our time. With every dream they bring online, every experience they enable, they are creating the digital front doors of businesses everywhere. We believe in the freedom of the open Web that allows for unrestricted personal expression and true site ownership. Open source WordPress, the CMS behind 43% of the Web, embodies this freedom. We believe the creative minds building WordPress experiences should spend their time innovating for our collective future. Not being shackled with software maintenance, hardware administration and troubleshooting at all hours.
Since launching in 2010, WP Engine (WPE) has relentlessly pursued this vision to become the world’s leading WordPress experience platform, now with over 1M customers in 140 countries. We’re proud of the role we play in enabling digital acceleration for businesses of all sizes around the world. We do the best work of our careers, and feel empowered to do what is right for our customers. We love investing in employee success and uncovering opportunities for our team members to thrive. In our annual Great Places to Work survey, 99% of employees believe they’re made to feel at home!
What’s Cool About this Job
WP Engine is looking for a APAC focused Director of Marketing to play a pivotal role in serving the world of WordPress agencies & brands with WP Engine’s deep catalog of expert resources. This is a win-win-win mission - empowering agencies, their clients, brands and WP Engine to succeed together!
If you’re ready to be a part of the biggest ecosystem in WordPress, to move fast and build creative campaigns, to be laser-focused on marketing data, and join a high-growth, high-achieving team - than THIS is the place for you.
The Day to Day
Strategy Development: Develop and execute a comprehensive APAC focused demand generation strategy aligned with overall business goals, focusing on lead generation, agency & brand acquisition, enablement and revenue growth.
Collaborate with the global digital marketing team to ensure that APAC is hitting its inbound lead generation goals.
Collaborate with the Customer Lifecycle and Agency teams to ensure that our Brand and Agency focused campaigns are localized and perform well in the local APAC market.
Data-Driven decision making to monitor, analyze, and report on agency & brand program performance.
Events. Own the execution of local events in the APAC marketing, whilst collaborating with the global Events team on the overall events strategy.
Technology Utilization: Ensure local roll out and use of agency & brand specific marketing technology platforms and tools.
Field Marketing: Where required, create localized campaigns, collaborate with sales on execution, follow up and reporting.
Report on any local marketing spend and measure/report on the effectiveness/ROI.
Your Skills and Expertise
Minimum 10+ years of experience in Demand Generation, Growth Marketing, Content Marketing, Digital Marketing, Tradeshows and Events for a SaaS company.
Proven track record in creating engaging lead generation campaigns across various digital touchpoints.
Experience in Wordpress or other Open Source technologies preferred.
Demonstrated expertise in demand generation strategies for SaaS-oriented audiences.
Strong data skills and a deep curiosity to utilize analytics to uncover opportunities for growth.
Exceptional marketing strategy skills, capable of crafting clear proposals, executive readouts, and campaign reports.
Proficiency in prioritization, utilizing expected value estimates and cross-functional collaboration to determine high-impact ideas.
Experienced in collaborating with US led global marketing teams.
Familiarity with demand generation tools, including CMS, analytics, and email marketing.
Effective project management skills, with the ability to coordinate and communicate clearly.
Experience running trade shows, webinars, round tables and other localized marketing events.
Experience marketing to digital marketing agencies is a plus, but a strong desire to understand this audience is essential.
Agency experience is a plus.
Consider joining the WPEngine team if you want to:
Make an impact on your career, your team, the company, the industry and the world by fundamentally transforming how agencies and brands bring their digital projects to life
Empower WordPress agencies and brands to succeed.
Voice your creative solutions to the challenges of today, and watch them come to life.
Learn from an approachable, responsive executive management team and high caliber colleagues
Advance your career in our strong promote-from-within culture
Enjoy a generous benefits package that really takes care of your needs and unexpected perks that make working here fun
Australia Perks and Benefits
Company Stock Options (Every employee is an owner in the company)
Superannuation Program
Employee Assistance Program
Supplemental Maternity & Paternity Pay
Generous Vacation Time (Who doesn’t like time off)
One-time $745 AUS Home Office Stipend
Company Wellness Days
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.