Position: Marketing Director, Dealers

Company: Solera

Location, Westlake, Texas

About Solera:

Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120 countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions.

Key Responsibilities:

We are seeking a dynamic Marketing Business Leader to accelerate growth in our Dealer business.  The successful candidate will have a proven track record of partnering with sales and product management to develop effective strategies for growing new bookings and revenue.  Thought leadership on growth strategies is essential, as are highly effective execution skills.  In particular, we require someone with the mindset and motivation to own the business success.

Industry-Centric Marketing for Dealership Solutions:

Strategic Planning:

·Develop and execute targeted marketing strategies for dealership solutions that align with Solera’s business goals and North American dealership market trends.·Ensure marketing strategies are informed by deep subject matter expertise in franchise dealerships, independent dealerships, and dealership management systems (DMS).·Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy.·Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.

Industry Positioning & Thought Leadership:

·Lead efforts to position Solera’s dealership solutions as the premier choice for dealer groups, OEMs, and independent dealerships across North America.·Translate technical product capabilities into compelling, dealership-specific value propositions that address key business challenges.·Establish Solera as a thought leader in dealership digital transformation, operational efficiency, and customer experience enhancement.

Market Awareness & Competitive Insights:

·Conduct ongoing market research to stay ahead of automotive retail trends, digital retailing, fixed operations strategies, and regulatory shifts affecting dealerships.·Deeply understand the challenges and business dynamics of dealer principals, general managers, service directors, and F&I managers.·Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional dealer networks) to engage these audiences.

Campaign Management & Demand Generation:

·Develop and manage marketing campaigns that drive awareness, engagement, and demand among auto dealerships and OEM partners.·Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth.·Partner with sales teams to create targeted campaigns that resonate with dealership decision-makers and automotive retail professionals.

Client Engagement & Value Communication:

·Build strong relationships with key stakeholders in the automotive retail industry, including dealer groups, OEM representatives, and dealership technology partners.·Gain a deep understanding of dealership pain points—such as inventory management, digital retailing challenges, service department inefficiencies, and customer retention—and craft marketing strategies that directly address them.·Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact on dealership operations.

Content Strategy & Storytelling:

·Create and execute content strategies that educate, inform, and engage dealership owners, managers, and decision-makers.·Develop high-impact messaging that speaks to the needs of dealerships, ensuring alignment with industry language and priorities.·Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels.

Analytics, Optimization & Reporting:

·Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts.·Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives.·Continuously refine strategies to ensure alignment with evolving dealership market conditions and customer expectations.

Team Leadership & Collaboration:

·Build and lead a high-performing marketing team focused on dealership solutions.·Foster a collaborative and results-driven culture that reflects Solera’s commitment to helping dealerships thrive in a digital-first world.

Qualifications:

·Minimum of 7+ years of marketing experience, with at least 2+ years in a leadership role.·Proven success in developing and executing marketing strategies for automotive dealerships and dealership management solutions.·Deep knowledge of the North American dealership landscape, including franchise dealers, independent dealers, and OEM relationships.·Ability to identify dealership pain points, articulate compelling value propositions, and determine the most effective marketing channels.·Strong analytical, strategic thinking, and communication skills, with a track record of data-driven decision-making.·Experience in demand generation, campaign management, and content marketing tailored to B2B automotive retail audiences.·Bachelor’s degree in Marketing, Business, or a related field

EQUAL OPPORTUNITY EMPLOYER
SOLERA HOLDINGS, INC., AND ITS US SUBSIDIARIES (TOGETHER, SOLERA) IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. THE FIRM'S POLICY IS NOT TO DISCRIMINATE AGAINST ANY APPLICANT OR EMPLOYEE BASED ON RACE, COLOR, RELIGION, NATIONAL ORIGIN, GENDER, AGE, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, MENTAL OR PHYSICAL DISABILITY, AND GENETIC INFORMATION, OR ANY OTHER BASIS PROTECTED BY APPLICABLE LAW. THE FIRM ALSO PROHIBITS HARASSMENT OF APPLICANTS OR EMPLOYEES BASED ON ANY OF THESE PROTECTED CATEGORIES.