Opportunity: Director of Marketing
Develop and execute strategic marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, and community partnerships.
Potential Career Path
Area Director of Marketing – Corporate Director of Marketing
Essential Job Functions
Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).Be actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.Direct local marketing initiatives such as Google+ Local, Yahoo, and Bing listings.Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.Maintain clear lines of communication with property leaders, internet marketing vendors, Revenue Management team members, Regional Director of Sales, and Corporate Director of eCommerce to ensure clear scope and project progress.Identify, develop, or evaluate marketing strategy, based on knowledge of hotel objectives, and market characteristics.Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.Formulate, direct, or coordinate marketing activities for the hotel, working with advertising or promotion vendors, as needed.Plan, direct, or coordinate activities designed to create or maintain a favorable public image of the hotel, including relationships with local community and public officials.Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.Evaluate advertising and promotion programs for compatibility with public relations efforts.When possible, manage special events to gain public attention through the media without advertising directly.Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.Follow sustainability guidelines and practices related to HHM’s EarthView program.Perform other duties as requested by management.Position Requirements
Four-year college degree preferred.Previous hotel sales and marketing experience at a director level required.Strong understanding of traditional and online marketing strategies and tools.Content management and web analytics experience a plus.Firm grasp of website management required.Public relations and community marketing experience required.Proficient in use of Excel, Word, Delphi and access database tools.Work Environment and Context
Work schedule varies and may include occasionally working on holidays, weekends.Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see speak and hear.Moderate travel between hotel and client’s locations required.What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
About Us
Positioned at the confluence of several of Washington DC’s most dynamic neighborhoods, The Morrow is the preeminent lifestyle hotel in Northeast DC for business, group and leisure travelers. Much like our name which looks to create a better today for the promise of a greater tomorrow, The Morrow is a source of energy and positivity. It’s a place where energized guests, dynamic experiences, and thoughtful staff come together to make the most of every day. Driven by a sense of warmth, community and intuitive ease, we connect our guests with a renewed perspective, encouraging them to radiate their own optimism.
This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels.
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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