Job Summary

Fun Town RV is seeking an experienced and dynamic Director of Marketing to lead our marketing team and drive our marketing strategies. This role involves overseeing all marketing activities, including paid search (Google PPC), social media campaigns, CRM, automation, and AI initiatives. The ideal candidate will have a background in RV or dealership marketing, possess strong technical skills, and demonstrate leadership abilities. The role requires some travel, occasional weekends, and the ability to manage marketing efforts across over 25 locations in multiple states.

Key Responsibilities

1. Strategic Planning and Execution

Develop and implement comprehensive marketing strategies that align with business goals. Oversee the creation and execution of marketing campaigns across various channels, ensuring consistency in brand messaging. Evaluate and develop marketing strategies to increase market share and brand presence.

2. Paid Search (Google PPC) Management

Plan, execute, and optimize paid search campaigns to maximize ROI. Conduct keyword research, ad copywriting, and bid management. Analyze performance metrics and adjust strategies to improve campaign effectiveness. Stay updated on the latest trends and changes in Google Ads and other PPC platforms

3. Social Media Campaign Management

Develop and manage social media strategies to increase brand awareness and engagement. Oversee the creation of high-quality content for various social media platforms. Monitor social media trends and competitor activities to refine strategies. Utilize analytics tools to track and report on campaign performance.

4. Content Marketing and SEO

Lead the content marketing strategy, including blog posts, whitepapers, case studies, and other marketing materials. Optimize website and content for search engines to improve organic search rankings. Collaborate with the content team to ensure alignment with SEO best practices.

5. CRM, Automation, and AI Initiatives

Implement and manage CRM systems to improve customer engagement and retention. Leverage automation tools to streamline marketing processes and enhance campaign efficiency. Integrate AI technologies to optimize marketing strategies and personalize customer experiences.

6. Team Leadership and Development

Oversee the marketing department and motivate the team to achieve departmental goals. Manage and mentor the marketing team, providing guidance and support. Conduct regular performance reviews and professional development activities. Foster a collaborative and innovative work environment.

7. Marketing Analytics and Reporting

Utilize analytics tools to measure and report on the effectiveness of marketing campaigns. Provide insights and recommendations based on data analysis to inform future marketing strategies. Present performance reports to senior management, highlighting key metrics and ROI. Create weekly reports on KPIs, analytics, and sold data.

8. Budget Management

Develop and manage the marketing budget, ensuring effective allocation of resources. Monitor expenditures and optimize spending to achieve maximum impact.

9. Research and Analysis

Conduct market research to identify market demand and buyer personas. Perform competitor research to inform strategic decisions. Analyze statistics related to all marketing efforts to improve future campaigns.

10. Brand Awareness and Positioning

Build and maintain brand awareness and positioning. Create targeted messaging for different buyer personas. Develop and manage advertising campaigns to promote brand visibility.

11. Multi-Location Management

Manage marketing efforts across over 25 locations in multiple states. Coordinate with local teams to ensure consistent implementation of marketing strategies. Handle large audiences and tailor marketing efforts to regional needs.