Director of Marketing Corporate , UT Apply Now! Details ID: 22373 Posted: 11/06/2024 Expires: 12/06/2024 Department: Marketing Shift Info Type: Full-time Shift(s): Monday - Friday Hours: N/A Wage Info Wage/Salary:80K+ Wage/Hourly: Other Description Mission Statement: At Sportsman's Warehouse, we provide outstanding gear and exceptional service to inspire outdoor memories. Since 1986, when we opened our very first store in Midvale, UT, Sportsman's Warehouse has been on a remarkable journey. Today, we're proud to have grown to over 140+ locations across the United States and we're still expanding. But our journey doesn't stop there. We're also committed to helping you craft your career path. At Sportsman's Warehouse, we believe in creating opportunities for individuals who are eager to begin their employment with us. We don't just offer jobs; we offer fulfilling careers with room to grow. Benefits and Perks: + Health, Dental & Vision Insurance + Paid Time Off + Industry Leading Employee Discounts + Life Insurance + 401K with Employer Match + Employee Stock Purchase Plan + Supplemental Insurance - STD, Critical Illness, Hospital Indemnification & Volunteer Life Insurance + Employee Assistance Program + On-site Gym Facility + Employee Appreciation Activities Join us, where every day is an adventure! Purpose of Position: The Director of Marketing, under the direction of the Vice President of Marketing, will assist in developing and executing a clearly defined omnichannel marketing and communications strategy that supports business growth and enhances brand equity. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to ensure a consistent marketing message with the corporate strategy. The Director of Marketing will provide hands-on leadership in all company marketing, public relations, and advertising efforts. Essential Duties and Responsibilities: + Develop marketing/promotion plans and calendar for the company and work collaboratively to effectively execute across all channels. + Work closely with key vendors to develop effective marketing plans that best utilize their market development funds. + Increase brand awareness and customer acquisition in local, regional, and national arenas. + Assist local store managers with marketing best practices at the local level. + Manage each store location’s marketing plan and spend. Focus on local stores to be involved in key grass-roots efforts (events, conservation groups, trade shows, and sponsorship opportunities) to increase Sportsman’s Warehouse visibility and drive traffic to stores. + Work collaboratively with internal and external teams to develop and maintain the private label visa credit card program. + Design, execute and report on all discounts, coupons, surveys, contests or sweepstakes as needed, ensuring compliance with state and federal laws. + Drive traffic and sales to store locations and website. Provide results analysis measuring the traffic, sales transactions, average ticket, profit, market share, and lifts. + Research customer demographics, psychographics and relevant geographic information to determine customer profile, target customers, target marketing areas and support new store openings. + Act as brand ‘gatekeeper’, ensuring consistent and elevated use of logo, brand touch points, brand information and other positioning elements through all channels. Ensure consistent appropriate brand ‘voice’ and approach. + Manage third-party partners for store and offline marketing initiatives. + Research and create strategic partner marketing programs to increase brand ‘reach’ on the national level through the use of relevant TV, magazine, and billboard programming. + Manage all graphic design and print to ensure brand consistency and private label brand development. + Assist with the company's philanthropy efforts and partnerships, communicate with external partners, internal partners, and promote efforts outside of the company. + Manage a strong, effective, and respected centralized marketing organization that is capable of influencing and delivering the company’s agenda. + All other duties as assigned. Requirements Qualifications: + In-depth, hands-on knowledge of omnichannel marketing strategy, promotions, and branding. + Proven ability to analyze data and ability to recommend and implement an action plan to address marketing trends and opportunities. + Prior experience developing and managing a marketing team. + Proven ability to successfully lead & develop collaborative teams that will ensure success in the product roadmap, competitive positioning, market awareness, and sales execution. + Proven ability to build relationships internally and externally, working cross-functionally with other departments to include merchandising and store operations. + Proven fact-based decision-making and problem-solving skills. + Excellent verbal and written communication skills and proven ability to work with all levels of management. + Demonstrated accomplishment in driving the strategic direction of the business through marketing practices and innovation. + Ability to understand the broader business perspective of the company beyond Marketing. + History of retaining, developing, motivating and mentoring a marketing team capable of setting and meeting ambitious goals. Education/Experience: + Bachelor’s degree in Marketing or related field required + A minimum of 10 years of experience in retail marketing is required, preferably in the outdoor industry This position offers a competitive salary and a yearly bonus. The job is performed entirely on-site (not eligible for remote/hybrid work). Our office is located in West Jordan, UT. Sportsman’s Warehouse is an Equal Opportunity Employer. Apply Now! E.O.E. Sportsman's Warehouse is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.