About Belle Belle (http://bellecares.com) is a fast growing engagement company that is revolutionizing home healthcare – and it all begins with the feet. With 25M+ U.S. seniors no longer able to see or reach their feet, a lack of self care and mobility challenges cost the health insurance plans $38B+ in preventable medical spending every year. Belle trains and manages a network of nail technicians or “Belle Technicians” who provide in-home foot care (aka medical pedicures). Belle uses cutting edge data science to identify those most in need on behalf of health plans and deploys its services accordingly. While in the home, Belle Technicians complete assessments and screenings, often being the first to identify emerging issues below and above the knee. As these issues arise, a team of remote nurses coordinate care with other healthcare providers - preventing serious and costly episodes. Our mission: Bring Joy to Healthcare. Join us if our cause inspires you! About this Role Belle is looking for a strategic and data-driven Director of Patient Acquisition to drive patient acquisition through an omni-channel approach. This role will lead Direct-to-Consumer (DTC) growth strategies to achieve aggressive acquisition targets while optimizing costs. You will own the development, execution, and measurement of sales initiatives, ensuring seamless enrollment experiences and alignment between Business Development (BD), Operations, and Supply teams. This role is remote. Responsibilities + Develop and execute a DTC growth strategy to drive patient acquisition, targeting. + Design and implement rapid, lightweight experiments to identify the most effective acquisition channels, including: Mail & Phone, Field Sales, Email Campaigns, Social Media (Facebook) and Structured Word-of-Mouth (WOM) & Referral Programs. + Analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) across channels to optimize efficiency. + Develop a strategy to identify the right patients with the right insurance plans while minimizing poor collections risk. + Identify and resolve pain points in the patient enrollment journey, collaborating with operations. + Act as the key conduit between BD and operations, ensuring smooth handoffs and coordination. + Provide real-time geographic forecasts to balance supply and demand. + Assess CRM needs and lead implementation if required.   Experience, Skills, & Personality + 5+ years of experience in a growth-focused position, Healthcare industry preferred. + Prior experience with cold calls, field sales and managing a sales team.  + Ability to develop and execute effective salesplans. + Experience managing customer relationships and leveraging CRM tools for engagement. + Ability to track performance metrics and measure sales effectiveness.   Benefits + Flexible, remote work arrangement + Competitive compensation + Health, dental and vision benefits + 401k  + A great support structure: we are here for you + All the resources and tools that you need to succeed + Ability to reshape an industry and protect lives Belle is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Belle does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Belle also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. Powered by JazzHR