About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An architectural icon in the heart of Lower Manhattan. Diverse, inspiring and vibrant – where art meets architecture in the heart of TriBeCa, Four Seasons Hotel New York Downtown is steps away from the city’s most authentic neighbourhoods. Come and discover a new kind of urban chic with us, whether you choose to rejuvenate in our globally inspired Spa with a heated indoor pool, or dine at CUT by renowned celebrity chef Wolfgang Puck. We look forward to welcoming you.

Director of Public Relations

Four Seasons Hotel New York Downtown

OUR VISION:

We are New York’s Luxury Lifestyle Icon.

OUR MISSION:

To inspire meaningful connections…

To curate exceptional experiences…

To deliver passionate service…

       …with kindness, care and a commitment to excellence

Our value proposition is to provide our guests with a catalog of experiences for a life well lived, in addition to the Four Seasons service excellence promise.

OUR PURPOSE:

To Enrich the Lives of Employees, Guests and the Community around us

OUR VALUES:

We think differently

We are client obsessed

We have passion

We own it

We truly care about each other

We have integrity

Join Our Team

The Four Seasons Hotel New York Downtown is looking for a Director of Public Relations who fully embodies our values, shares a passion for excellence, and infuses enthusiasm into everything they do. As Director of Public Relations, you will be accountable for shaping the client experience by providing exceptional service in support of our world-renowned hotel. FSNYD is recognized as a Forbes 5 Star Hotel; Forbes 5 Star Spa and AAA 5 Diamond Hotel.

This position reports to the Regional Director of Marketing.

Four Seasons Hotel New York Downtown is diverse, inspiring and vibrant. As Director of Public Relations, you will be part of a team that prides itself on excellent service, driving inclusion & belonging, working collaboratively, demonstrating mutual respect and having a passion for providing exceptional client experiences. Your role is vital to the success of Four Seasons New York Downtown. You will be able to shape your work environment by contributing to new ideas, offer solutions and find ways to collaborate with all departments being at the heart of the operation. In return you will be provided with the same level of care that we expect to be shared with our employees and all backed by our impressive Employee Value Proposition.

WHO YOU ARE:

You are enthusiastic, optimistic and passionate. You are self-driven and solution oriented. You are invested in your team, you listen, care about their development and celebrate your team’s success. You set expectations and know to ‘inspect what you expect’. You foster inclusion and embrace diversity. You take feedback as an opportunity to help you grow. You work smart, you are organized and have a strategy to achieve your goals. You plan your tasks carefully, you are pro-active and organized ensuring you’re effective. You are client obsessed and create opportunities to connect in meaningful ways, building lasting relationships. You have integrity and your actions match your words.

Summary

The Director of Public Relations and Marketing Communications is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives, increase awareness and positive perception of the hotel, leading position in the community, its Food and Beverage outlets, Spa, services and personnel, partnerships and contribute to driving traffic and revenues.

Overview

Develop and execute a strategic plan including PR, social media and other marketing communications channels and partnerships to support the business objectives of the hotelDeploy a creative content strategy across multiple owned and earned channelsManage image and reputation managementWork closely with operational departments on marketing and promotions

Responsibilities In-depth

Is proactive and creative in identifying and developing integrated PR, Social Media and content programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.Engages in media relations by actively managing professional relationships with local regional and international media and influencers that will benefit the hotel and company as a whole, engaging corporate agency partners as appropriate. Includes hosting media visits, pitching targeted story ideas, organizing fam trips and photo shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries, and supporting social PR.Oversees the hotel’s digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement. Ensures the hotel’s web and App presence is aligned with the Hotel’s positioning and business objectives and where possible links to other FS content channels.Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications. The role can also be involved in the management or oversight of online reviews responses.Understands Hotel’s marketplace; well-informed of market trends, including evaluating the competition’s marketing communications activity and implements change as dictated by market requirements. Monitors own media coverage and competitor coverage, social media of comp set as well as online reviews for deeper market insight.Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to feed relevant owned channels so as to stimulate revenue opportunities. Able to forge alliances and maintain positive cooperative working relationship with other departments.Able to manage relationships  with public relations agencies, assist with marketing briefs and keep agencies and corporate partners informed of relevant news and updates to maximize opportunities for exposure.Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.Assists Director of Marketing with SEO, digital marketing, PPC and e-commerce (as needed), photo and video shoots to ensure messaging and creative is aligned across all activities.

Public Relations Tool Kit

Press RoomPost press releases, story starters, staff profiles and updates on the Press Room on a regular basisSocial MediaLeverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communicationIllustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation toolsCorporate Tools and AgenciesActively pitch stories to media as well as Corporate Communication channels (Four Seasons Magazine print and online, group and partner newsletters, CRM, brand social channels, .com tools such as Olapic, international in language content and social channels and relevant global corporate PR agencies)

Media and Influencer Database

Effectively maintain thorough, accurate and quality media contact database, including digital media and influencersOptimize, Monitor and MeasureLeverage regional monitoring tools as available

Desired Skills and Experience

A minimum of five to seven years experience in public relations and/or marketing communicationsA university degree in journalism or communications or equivalent experience in public relations,  journalism and/or marketing communicationsStrong and effective interpersonal skillsProven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contactsExcellent communications skills (verbal and written), a strong sense of quality and a creative mind setA self-starter that can multi-task and prioritize Proficiency in leveraging social media networks and related monitoring toolsThe ability to create newsworthy events, develop story ideas and follow through with pitch leads and creative digital execution

A portfolio highlighting writing samples, project and media plans will be required.

Special Requirements:

To be willing to work a flexible schedule in order to accomplish all tasks.To be able to maintain good working relationships with all departments and Home Office to promote effective purchasing.To have commitment to follow all Local and Company Policies and Procedures.To be able to work in a safe, prudent, and organized manner.

Salary Expectations- $120,000.00-$135,000.00

What to Expect: You Will…

Be part of a cohesive team with opportunities to build a successful career with global potentialHave access to a robust benefit planHave the opportunity to engage in diverse and challenging workDerive a sense of pride in work well doneBe recognized for excellence

Learn more about what it is like to work at Four Seasons – visit us:

http://jobs.fourseasons.com

http://www.linkedin.com/company/four-seasons-hotels-and-resorts

https://twitter.com/fsnydowntown  

https://www.facebook.com/FourSeasonsHotelNewYorkDowntown  

We look forward to receiving your application

******Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.******

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf