Director of Sales
Nexstar
This is a unique opportunity to join a team on the upswing in one of the best markets in the South. Our team is growing, the market and DMA is growing. This is a key opportunity to lead within an outstanding broadcasting company, and opportunity for career growth for the right candidate. Tennessee has no State Income Tax in addition there is endless entertainment and outdoor adventures.
The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory, revenue goal setting/achievement, budgeting, and entertaining clients. The Director of Sales also is directly responsibility for National Sales efforts, Digital Revenue and training.
Essential Duties:
Provides leadership for the broadcast/digital sales teamsMakes decisions regarding hiring, evaluation, promotion, and holding the team accountableDevelops and executes sales strategies which result in exceeding revenue targets in Local, National, Digital, and New Local Direct revenueDrives new business developmentManages inventory and revenue forecastingManages recruitment and development of talented sales professionalsPrepares budgets and approves budget expendituresResolves customer complaints regarding sales and servicePlans and directs staffing, training, and performance evaluations to develop and control sales and service programsDetermines inventory, pricing and drives demand and ratesCreates and reviews operational records and reports to project sales and determine profitabilityDirects the Accounts Receivable efforts of the Sales DepartmentCreate value and position pieces based on ratings/CPM growth and trendsTravel, entertain and train National teamsPerforms other duties as assignedRequirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experienceFluency in EnglishExcellent communication skills, both oral and writtenMinimum five years’ experience in media salesExperience guiding, directing and motivating subordinates, including setting performance standards and monitoring performanceExperience establishing long-range objectives and specifying the strategies and actions to achieve themAbility to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skillsProficiency with computers, Excel, PowerPoint, and industry proprietary programs such as Wide Orbit, WOMS, and Platform XStrong Digital acumenStrong understanding of Media Math, Positioning of Market Share, RTG’s/CPMs, and building creative packages to overachieve revenue goals.Valid driver’s license with an acceptable driving record#LI-Onsite
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