Queen City News, the local FOX affiliate in Charlotte, NC, has an immediate opening to lead our growing digital and broadcast sales operations. If you want to lead a fast-paced sales team while living in one of the fastest growing cities in the country, Queen City News is the place for you. Enjoy your time off with a short drive to the mountains of western North Carolina or the sandy beaches on the Carolinas’ east coast while also taking in Charlotte’s many sports, dining, outdoor, and art attractions.
The Director of Sales will lead all aspects of the Sales Department to deliver best in class digital and broadcast marketing solutions to local businesses and advertising agencies. You will be responsible for leading a competitive sales team by developing both short-term and long-term strategies to achieve station and company revenue goals.
Essential Duties:
Provide leadership for the digital/broadcast sales teamRecruit, Hire, and Coach a high performing sales team and hold the sales department to high standards of performanceDevelop and execute sales strategies which result in exceeding revenue targets in Local, Digital, New Business, Sponsorship, and National revenueDrive digital and new business developmentManage commercial inventory and revenue forecastingPrepare department revenue and expense budgetsDetermine inventory and pricing strategies to increase ROI on our station and company suite of productsLead the Accounts Receivable efforts of the Sales DepartmentCreate value and position pieces based on Queen City News successes and trendsTravel to meet with national advertisers and Nexstar’s National Sales OfficesActively participate in networking and charitable organizations in the communityPerforms other duties as assigned by the General ManagerRequirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experienceStrong Digital and Broadcast acumenMinimum five years’ experience in media sales with consistent proof of performance in digital revenue performanceExperience guiding, leading and motivating teams, including setting performance standards and monitoring performanceAbility to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skillsExperience developing both short-term and long-term strategic plans to drive station and company objectivesProficiency with computers, Excel, PowerPoint, and industry proprietary programs such as Wide Orbit, WOMS, and Platform XStrong understanding of media math, qualitative and quantitative audience measurement, and ability to build creative marketing solutions to overdeliver revenue goalsHave an attention to detail and collaborate well with other departmentsFluency in EnglishExcellent communication skills, both oral and writtenValid driver’s license with an acceptable driving record#LI-Onsite