POSITION: Director of Sales & Marketing

DEPARTMENT: Administration

REPORTS TO: General Manager & Assistant General Manager

FLSA STATUS: Salaried/Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Director of Sales/Marketing works with the GM and AGM to achieve maximum revenue and profits for the Centers through direct and indirect sales efforts to include media purchases, print materials, ad campaigns, daily sales initiatives, and oversight of Event Coordinators.

Generates sales within the short-term 18-month timeframe (local business).  The Director works collectively with the Anchorage Convention and Visitor’s Bureau in maintaining event calendar and monitoring all activities relating to booking events at the facility. Director must have working knowledge of food and beverage operations to be successful in this position

Essential Duties and Responsibilities

Assist Center Managers in Sales and Marketing to ensure maximum profitability of the facilities.

Directs and maintains a professional sales team, keeps them informed of policy and procedures and assures that the work produced meets sales goals, deadlines and contractual obligations to clients / SMG service standards.

Takes active part in all sales and marketing to ensure maximum space usage and off-premise catering activity.

Service existing local accounts with emphasis on developing new business / retaining old business.

Identify groups and develop strategies to increase Facilities’ booking of local events and conventions.

Develops marketing plan with direction from GM, AGM and Marketing Manager.  Coordinates and implements the marketing plan.

Produce and maintain monthly Marketing budget, forecasting reports, monthly lost business reports, and assists with developing the annual facility budget.

Coordinates public relations, advertising, and sales promotions for the Facilities.   

Act as liaison and establish and maintain communications and working relationships with SMG’s contract administrator’s Sales & Marketing Team of the Anchorage Convention & Visitors Bureau.         

Represents the Centers to local and state organizations and assists the ACVB in hosting major conventions in the Center.    

Evaluates building usage peaks and valleys and looks for creative and innovative ways to sell the Facilities during slow periods.      

Supervises and provides support to Event Coordinators.

Develops sales contracts and addendums and monitors compliance.

Ability to travel extensively via auto is required.  Outside sales initiatives are an integral component to the success of this position.

Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed.

Must be able to maintain a productive, team-oriented relationship with staff and sub-contractors.

Supervisory Responsibilities 

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience          

Bachelor's degree from four-year College or University in Sales/Marketing, or a B.S. in Hotel/Hospitality Management Public Relations or related field is preferred.

3-5 years of Event Management and/or Sales experience in a Convention Hotel or Convention Center is preferred.

Extensive knowledge of food and beverage sales is essential to the function of this position.

A minimum of 3 years direct supervisory experience is also necessary.

Skills and Abilities  

Ability to communicate effectively, both orally and in writing.

Ability to organize, direct, and coordinate, staff, and activities.

Knowledge of building capacities and local codes, legal regulations.

Knowledge of convention and tourism-related industry.

Ability to understand and complete oral and written instruction.

Ability to interact with the public, clients, and staff.

Have a valid Alaska Driver’s License.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On-Site

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.