The Director of Trade Marketing will lead the implementation of a Trade Promotion Management (“TPM”) tool and integrate new processes between the sales department and support functions within the organization. They will build a long-term strategy and run day-to-day trade promotional plans, converting trade knowledge into market opportunities and providing input into marketing programs. They will lead pricing architecture, trade promotional strategy and management. They will ensure that the product portfolio exceeds commercial sales and profit targets, including recommending promotional and product changes based on local market intelligence and the identification of new product opportunities as markets develop. They will provide sales forecasting for operations including planning, development and leading execution of reporting and analytics for sales and senior management including third party sources (e.g. IRI), overseeing customer profitability, and assisting in developing Sales and Gross Profit budgets.

Essential Duties: 

Create and implement trade marketing strategies that align with business objectives, and drive increased product distribution, in-store visibility, and brand equity. Oversee the trade marketing budget, ensuring that resources are allocated effectively to achieve the highest return on investment. Track and evaluate the success of trade marketing initiatives by analyzing sales performance, ROI, and key metrics, adjusting strategies as necessary to maximize effectiveness. Develop and manage trade promotional programs, including in-store promotions, digital couponing, Instant Redeemable Coupon (“IRC”) campaigns, and customer-specific initiatives to increase product velocity and market share across channels. Partner with sales teams and retailers to ensure effective execution of promotions, product launches, and merchandising initiatives in stores. Work closely with the sales team to understand customer profitability across all channels providing appropriate suggestions for improvement. Other duties as assigned. 

Qualifications: 

Bachelor’s degree required  7+ years of responsibility for trade spending management and analysis  3+ years successfully leading and developing teams. Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals 3+ years of experience in beverage, dairy or CPG environment. Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights Strong understanding of finance and managing P&L’s Demonstrated expertise analyzing large amounts of data and trends Expert knowledge of syndicated data (IRI/Neilsen) and trade management software programs. In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact  Ability to work in a cross functional and matrix environment Expert knowledge of excel and power point Must be flexible and willing to work the demands of the department which may be subject to evenings, weekends and holidays.

Corporate Summary:

At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.

Our Mission: At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”

Why work for us?

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.  That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.  And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education and wellness programs.

Equal Opportunity Employer

At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.