This position will be responsible for establishing profitable growth strategies for the Drug Monitoring and Toxicology product segment. The position leads new solution development, life cycle management and improves profitability for the segment through a cross-functional team. Advocates and prioritizes business cases to the GM of the Clinical Segment and wins support to execute strategies through Marketing and the value-delivery organization. The product director also works to build the business case and secure resources for new initiatives. Some of the key partners day to day will be Finance, HR, IT, Operations, R&D, Medical, Marketing, Health Plans, IT and Sales.
Drive for profitable growth strategy (organic and acquired) for the segment as part of annual strategic planning processDevelop Annual Operating Plan (AOP)Rigorously assess and improve profitability for the clinical segment by reducing both denials & cost of testing, and improving pricingOwn P&L responsibility for segmentLead launch team, to ensure pricing, coding, reporting, training, advertising/promotion, channel strategies and tactics are launch readyUnderstand continuum of care requirements and gaps Assure the voice of customer is brought into the in-line and product/solution creation processUnderstand the competitive landscape to insure we have winning solutions in development and in the market placeExecute effective life-cycle management across the segment through robust cross-functional team management Rigorously assess new products/solutions and enables prioritization within R&D, IT, Operations and other cross-functional team membersGenerate customer insights to define customer/market segment requirements to set product/portfolio solution, priority setting, risk managementDefine and manage product/service metrics (including TAT and other potential requirements such as billing programs, prior authorization, etc.)Support development of clinical KOLs and patient advocacy group relationshipsIdentify and develop effective communication strategies using personal selling and other tactics as appropriate; validate strategy and effectiveness of executions (e.g. trade ad, sales collateral, etc.)Lead a team of Product Specialists and/or ManagersTake-on additional projects and assignments as they emerge
Required Work Experience:
10+ years relevant experience in healthcare with at least 5 years in marketing & product management
Preferred Work Experience:
Toxicology or lab experience preferred
Knowledge:
Understanding of the lab industry and Healthcare landscape
Skills:
Talent assessment, selection, development, employee retention, employee engagement
Strong strategic and critical thinking skills
Excellent oral and written communication skills
Strong decision-making abilities
Influencing without authority
Cross-functional collaboration
Ability to manage multiple projects at a time
Excellent communication & presentation skills
Storytelling skills
Business insight and strategic mindset
Dealing with ambiguity and complexity
0-3 direct reports (Product Managers & Product Specialists)
Up to 25% travel
Requires Bachelor’s degree in life sciences, business, marketing and/or product management. Advanced Degree/MBA preferred.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets