Overview At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve. Responsibilities Play a key role in driving creative delivery and ensuring brand consistency across all marketing initiatives as our Senior Director, Marketing and Brand. You will be responsible for consulting directly with our nursing centers to help them build effective marketing approaches within established company brand guidelines. They will leverage exceptional creative skills and the ability to collaborate effectively with internal stakeholders and external partners to achieve remarkable reputational results for our nursing centers. *Collaborate at the Corporate level and with nursing centers to develop and implement marketing strategies that align with organizational goals and objectives to drive patient acquisition, retention, and revenue growth. *Serve as a brand ambassador and guardian, ensuring adherence to brand guidelines and standards across all marketing materials and channels *Lead the development of creative assets and marketing materials, including print collateral, digital content, advertising campaigns, and promotional materials *Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives Who You Are *Strong understanding of branding principles, marketing strategy, and creative development processes *Excellent creative skills, with the ability to conceptualize and execute compelling marketing campaigns and materials. *Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse stakeholders *Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously *Significant attention to detail required Qualifications *Bachelor's degree in Marketing, Business Administration, Communications, or related field; advanced degree preferred. *Minimum of 10 years of experience in marketing, branding, or related roles, preferably in the healthcare or related industry *Must be a certified HootSuite Professional *Advanced knowledge of design software packages, e.g. InDesign, Photoshop, Canva is required. *Proven track record of driving results through effective marketing strategies and initiatives *Knowledge of healthcare industry trends, regulations, and best practices in marketing and branding *Advanced competency using Google Office products as well as the use of other analytical tools and databases Benefits *Variable compensation plans *Tuition, Travel, and Wireless Service Discounts *Employee Assistance Program to support mental health *Employee Foundation to financially assist through unforeseen hardships *Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA. *Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off We also offer several voluntary insurances such as: *Pet Insurance *Term and Whole Life Insurance *Short-term Disability *Hospital Indemnity *Personal Accident *Critical Illness *Cancer Coverage Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Posted Salary Range USD $100,000.00 - USD $120,000.00 /Yr. Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.