The Games Brand Strategy Intern will support the Associate Marketing Manager on brand and product marketing strategy/activity across assigned licensed titles within the Disney & Pixar Games global portfolio by partnering with licensees to deliver world-class campaigns.
You will help each Games licensee successfully create/implement go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. The Games Brand Strategy Intern plays a meaningful role in coordinating schedules, details, and deliverables across all assigned titles and is a driven individual.
If selected, you will report to the Associate Marketing Manager.
What You Will DoSupport the Associate Marketing Manager by collaborating with cross-functional teams (Production, Creative, PR, Legal, and Integrated Planning partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licenseesCoordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titlesMaintain asset management tools/directories to track/coordinate deliverablesDraft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titlesSchedule, track and coordinate social/community support and CRM calendarsDraft, proofread, and edit public-facing Marketing copy and communicationsDevelop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programsLearn appropriate benchmarks and goals across greater marketing channels/campaignsBecome a strong brand steward for The Walt Disney Company brands to deliver on-brand marketing and creativeFoster relationships with both external licensees and internal teams throughout The Walt Disney CompanyRequired Qualifications & SkillsPlease apply if you have/are:
Education and/or experience in Marketing (preferably within the gaming industry)Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)Passion for Disney & Pixar stories, characters, and worldsKnowledge of brand management, product marketing, user acquisition, or social/communityA highly organized, meticulous self-starter with a strong productive work ethic and desire to learn and growThe ability to engage and collaborate with a diverse range of personalities using effective interpersonal skillsA resourceful problem-solver with a can-do attitude; works well under pressure across multiple projectsThe ability to analyze data and extrapolate insights using strong analytical skillsProficiency with MS Office SuitePreferred Qualifications
It would also be great if you have:
Proficiency in deck creation and presentation using Keynote/PowerPointPrior experience in AirtableEducationJunior or Senior Undergraduate pursuing a degree in Marketing, Communications/PR, Games or related fieldEligibility Requirements & Program InformationCandidates for this opportunity MUST meet all of the below requirements:
Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship. Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.Be at least 18 years of agePossess unrestricted work authorizationAdditional InformationBe aligned with The Disney Look appearance guidelinesAble to have a consistent, reliable work schedule throughout the internshipThis internship is primarily onsite M-Th, with the option to work from home on Fridays. It requires a working, reliable internet connection as well as a quiet, dedicated workspaceThe approximate dates of this internship are early June 2025 through early January 2026Fully available from Monday - Friday, 9 AM - 5 PM Pacific Time Zone for the duration of the internship, 40 hours each weekAble to provide own housing for the duration internship program in the Glendale, CA areaAble to provide/have reliable transportation to/from workRecommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.
The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.