Overview -Drive business growth and target delivery in uncertainty and keep catching up on fast changing business ec. -Leverage category resources to win platform resources to keep driving Lay’s penetration. -Provide customized solution on A&M resources and pack/product solution for each DCO platforms to support GMV growth. In addition, the position requires comprehensive capability or high potential quick-learning capability on not only solid trade marketing (assortment , pricing, promotion solution) and ec-marketing(end-to-end campaign/live stream/short-video) , but also product marketing (zero to one channel out innovation from insight to product launch plan) and E-commerce knowledge Responsibilities • Account for annual E-events both self-initiative and partner with Key platform focusing on activity planning, online execution and compliance. • Lead holistic platform S level campaign plan and execution (like TMALL super brand day, super joy day) successful landing. • Lead differentiation on pack & promotion solution (from insight to develop proposal) for EC platforms, co-work with EC key account sales to support customer JBP plan and business growth. • Lead external agencies and partners with internal design team to develop e-content and creative to effectively reach and engage online shoppers. • Actively involved in key decision making on e-Customers in shopper program’s development and get their endorsement for smooth online activity execution. • Actively share results and learning of shopper marketing programs to strengthen partnership with e-Customers. • Effectively develop and deploy “Best Practice” tools and manual to ensure the execution and compliance. • Proactively collect feedback from critical e-customers to uplift service quality and shopping. Qualifications • At least 5-8 years work experience in digital/social communication, preferred FMCG, cosmetic. Both in-house or agency experience are fine. • Proven record of online campaign execution experience, especially with content driven campaign, ability to co-work with cross function team and manage understood the fast changing of digital/ec environment. •E-commerce Customer management (Alibaba or DOUYIN is preferred) capability •Leadership, Must be Multi-tasker and quick learner •Strong Internal & external communication skills •Data analysis capability •Good at excel, power point Differentiating Competencies Required •Quick Decision maker •Agility to deal with fast changing and complex situation