Coraopolis, Pennsylvania
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Summary Description
The eCommerce Category Merchandiser owns the merchandising on the website, driving online sales and conversion. Each eCommerce Category Merchandiser will partner with an array of cross-functional partners to optimize online merchandising to grow sales and maximize margin across overall eCommerce strategies. He/she will translate in-store and overall eCommerce strategy and incorporate into the online experience, including the visual display of pages and taxonomy, navigation and search experience. This role will have significant influence on the business strategy and marketing. The eCommerce Category Merchandiser will also manage site promotions and creative, as well as partner with other eCommerce Category Merchandisers to build site wide campaign experiences. He/she studies customer needs and creates differentiated online shopping experiences for unique customer segments, with a strong focus on customers who interact with DSG across multiple channels by incorporating emerging Omni channel capabilities (e.g. mobile, in-store pickup). He/she assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommends changes to the online strategy based on customer and competitor insights; brand and vendor strategies; analysis of KPIs (e.g., sales, conversion, in-stock levels, and assortment alignment) and category or product-specific promotions.
He/she will have a strong partnership with eCommerce Marketing on digital marketing campaigns and SEO efforts to optimize search-related traffic. The eCommerce Category Merchandiser will interact with third-party web providers and the eCommerce product management team to resolve website issues and recommend website developments that would benefit the merchandising of the DSG website. He/She will have strong partnership with teams with high focus on CMS Tools and Mobile App. eCommerce Category Merchandiser will collaborate with the content & creative teams to ensure setup aligns with the merchandising strategy. He/she manages special initiatives assigned by the Site Merchandising Manager (e.g., Holiday planning and execution, Site Wide Campaigns, Cross-functional initiatives in alignment with DSG's overall brand and offline marketing strategy).
Success will be measured by achieving plans for category merchandise plan sales, conversion and customer satisfaction ratings.
Job Duties & Responsibilities
Optimizes global online merchandising strategy: Partners with Director, eCommerce and Marketing Teams to optimize category online strategy for growing sales while maximizing margin across both the website & mobile app. Translates in-store & marketing strategy and overall eCommerce strategy into online experience; including decisions that improve page views and conversion rates and impact category & family pages (e.g. which products to highlight, creative to launch). Formulates category strategies in creating differentiated omnichannel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs.
Examines category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and web developments.
Recommends changes (e.g., promotions) to online category strategy based on customer and competitive insights, understanding of brand and vendor strategies, DSG company initiatives.
Responsible for reviewing preview site and pushing creative online.
Strong understanding of site metrics and ability to implement or react to strategies based on understanding. (adobe preferred): Able to make data led decisions. Executes business recaps and analytics; Recommends changes of online strategy to leadership on daily, weekly, monthly, or quarterly basis based on results of site analytics & review.
Ensures alignment of category online strategy with eCommerce efforts: Partners with Cross-Functional Partners to align on content strategy to maximize sales, margin and turn. Partners with eCommerce Marketing on digital marketing campaigns (Direct Mail, Email, Social Media) to maximize Omni-channel messaging and Product Management on site enhancements, SEO and SEM team to optimize search-related traffic.
Based on merchant input, and competitor analysis, advises eCommerce Product Management team and third-party web provider on improvements to webstore experience and reports back progress of website developments.
Manages "special projects" (e.g., Fan Shop, Clearance Shop, Holiday Gifting Shop, SEM, SEO) assigned by Site Merchandising Manager.
QUALIFICATIONS:
Bachelor's Degree in Business or Related Field
7-10 years of experience with 3-5 years of buying, planning, or web retail merchandising experience
Adobe or Web Analytics Tools (Required)
Content Management System (Required)
Experience managing to sales and margin goals, as well as analyzing website metrics and optimizing merchandising to drive sales
Able to work independently with little supervision
Deep understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
Able to work collaboratively across functional groups, yet willing to challenge merchandising decisions that do not align with eCommerce strategy
Experience working with buying and planning organization
Mobile App (Preferred)
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