eCommerce Marketing Manager - 12 month Fixed Term Contract

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 
 

What makes working for Kimberly-Clark so special?

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

Excited yet?

You should be! Not only do our brands already have a rich heritage but fuelled by increasing brand investments and strong product innovation, we also have bold plans to further accelerate growth over the coming years.

We are looking for an eCommerce Marketing Manager who can bring a wealth of experience of working in digital marketing eCommerce with a demonstrated track record of achieving a high level digital shopping experience. 

You will have extensive experience working with Amazon advertising platforms and a history of demonstrated success in the development / execution of various commercial marketing plans at one time.

The Role

Responsible for the design, execution, measurement, and continuous optimisation of initiatives and annual commercial plan(s) across Kimberly Clark Professional UK eCommerce channels to ensure delivery of defined ROI targets:

Manage PurePlay platforms, including Amazon, to achieve business targets

Work with the eCommerce Leader and eCommerce analyst to define cost per acquisition targets and lifetime value models; build acquisition and retention programs to achieve the defined benchmarks.

Set targets and benchmarks prior to commercial program execution and provide post-program analysis to key stakeholders.

Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance and future opportunity

Build quarterly test plan to assess new commercial programs and inform ongoing investment optimisation.

Support channel marketing teams in developing, and continually optimizing customer demand generation plans for strategic eCommerce distributors - deliver against brand / business objectives and goals.

Lead end-to-end UK&I eCommerce product content delivery strategy and roadmap for the UK; working in collaboration with international counterparts to ensure standards/guidelines are maintained.

Design, implement and constantly revise the product content creation standards (copy, imagery, video, etc); SEO optimised towards search engines; primarily Google and Amazon

Collaborate with internal teams, as well as independently manage agencies to deliver best-in-class digital shelf execution – a) product content creation: including copywriters, translations, SEO, rendering, photography, video, etc, and b) product content syndication, as required.

Own and develop syndication processes and frameworks for leveraging content and assets with internal teams, and all KCP distributors.

Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf

Skills and Experience

Bachelors degree in marketing, data management or business related discipline

Demonstrated ability in ROI analysis and commercial program optimisation

Deep understanding of business systems operations and process to manage product data. Examples: Stybo., / PIM. SAP, Showpad, DAM. etc

Experience cooperating / driving external agencies and internal teams.

SEO content optimization knowledge, mainly on Google and Amazon

Ability to multi-task and manage multiple internal and external stakeholders concurrently

Demonstrated ability to drive improvement of digital KPIs, data management and data quality processes

Strong interpersonal, analytical, and project-management skills.

Must be detail-oriented and deadline focused. Creative thinking, problem solving, and the ability to innovate

Experience in a B2B environment an advantage

We offer a competitive package and flexible hybrid working

#LI-Hybrid

Primary LocationWalton Oaks

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time