Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams:  Off Premise and On Premise.

"Musketeers" have always been the main trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.