EM BCC Sr Marketing Manager, Mainline Diaper Pants

FOR RUSSIAN CITIZENS: A LINK TO THE APPLICATION FORM HERE:https://www.careers.kimberly-clark.com/en/russiaapplication?jobreqid=876333COPY THE LINK TO THE ADDRESS ROW OF YOUR BROWSER TO APPLY.​

Job Description

Responsibility:

- In partnership with the director, lead the marketing growth strategy for Baby & Child Care for Enterprise Markets, with clear prioritization.

- Develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams.

- Business Partner EM (100 markets in total; focus on 10) to drive brand penetration growth and premiumization.

- Define and deliver the 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Partner with local teams to move fast with max adoption.

- Partner with the consumer engagement team to develop strategic consumer engagement initiatives to advance the brand’s digital vision in the region across paid/earned/shared/owned channels.  

- Partner with agencies to develop winning Brand & Comms toolkits, connections strategy. Drive for max adoption cross markets.

 

Requirement:

- Min 8 years of experience in FMCG or Pharma Marketing roles.

- ​Regional/global or multi-country management experience is a must.

- Brand building experience specifically in consumer insights, new product development, communication, campaign development.

- Innovation development experience.

- Some experience leading digital initiatives is preferred.

- Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.

- Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.

- Strong analytical skills, financial acumen, and commercial grounding of the GTM process.

- ​Team player, ability to work efficiently in cross-functional and multi-national teams.

Global VISA and Relocation Specifications:

Primary LocationMoscow Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time