The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.



Essential Job Functions



· Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand



· Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing



· Develop, execute, and analyze email automation and workflows for various branch and department needs



· Develop, execute, and analyze A/B testing for optimal email performance



· Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting



· Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed



· Regularly report on campaign and lifecycle marketing program performance to Marketing Managers



· Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility



· Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business



· Work with Design and other cross functional teams to audit and test email campaigns



· Use email analytics to re-define current processes and procedures



· Provide feedback and analysis to branches/departments on their email marketing initiatives



· Act as lead specialist for other email marketing positions providing guidance and direction as needed