Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality.
Join the Pacsun Community. Learn more here: LinkedIn- Our Community
About the Job: We are seeking a detail-oriented, strategic Email Marketing Specialist to join the team. The ideal candidate will be responsible for executing and optimizing email marketing campaigns, analyzing campaign performance and contributing to sales growth targets for the email marketing channel.
A day in the life, what you’ll be doing:
Oversee development, execution and optimization of email marketing campaigns, including promotional, brand launch, editorial, and event-driven emails. Execute financial forecasting of email performance by day and week. o Determine the impact of promotions, products, segmentation and file size. o Provide recommendations for action based on the findings. Monitor and analyze the performance of email campaigns, providing regular reports on key metrics such as open rates, click-through rates, conversion rates, and ROI. Utilize A/B testing to continuously improve email performance. Present insights and recommendations based on data analysis to optimize future campaigns. Develop email cadence/calendar that meets financial goals while also communicating go-to market strategy and brand storytelling. Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support email development and execution. Segment email campaigns based on various criteria including demographics, past behaviors, and engagement levels Ensure email deliverability and compliance with relevant regulations. Implement best practices for email marketing, including subject lines, copywriting, design, and call-to-actions. Stay up to date with industry trends, tools, and best practices in email marketing. Career Level: Assist with other marketing initiatives as needed to support the team’s overall goals.
What it takes to Join:
B.A./B.S. Degree; degree in marketing preferred. 2-5 years’ experience in email marketing or other analytical online marketing. Strong knowledge of Microsoft Excel (Database experience is a plus). Proficiency with email marketing platforms (e.g. Cordial, Klayvio) Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition. Strong analytic skills, and experience with data analysis tools (e.g. Google Analytics). Strong organizational skills and attention to detail Ability to efficiently and effectively self-direct and prioritize work. Strong communication and interpersonal skills. Project management skills with the ability to lead cross-functional teams. Ability to operate efficiently at a tactical level against strategic goals.
Salary Range: $65,430-$74,880
Pac Perks:
Flexible work from home options HQ workforce of 60%+ people of color Dog friendly office environment Beverages and snacks provided daily Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus $1,000 referral incentive program Generous associate discount of 30-50% off merchandise online and in-stores Competitive long term and short-term incentive program Immediate 100% vested 401K contributions and employer match Calm Premium access for all employees Employee perks throughout the year
Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit, stand, walk; use hands to finger, handle or feel; as well as reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. Ability to work in an open environment with fluctuating temperatures and standard lighting. Ability to work on computer and mobile phone for multiple hours, with frequent interruptions. Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building. Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work: This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.