Description Robert Half Marketing and Creative is hiring for an Email Marketing Specialist with a client in Atlanta. This is a direct hire position. We’re hiring an Email Marketing Specialist with 4+ years of experience to own our email strategy, improve engagement, and drive revenue. You’ll work on everything from campaign planning and automation to segmentation and deliverability. If you love data-driven marketing and know how to craft emails that convert, we want to hear from you. What You’ll Do + Own the end-to-end email marketing process – from campaign strategy to execution, optimization, and reporting. + Develop, test, and optimize email workflows (welcome series, re-engagement, cart abandonment, product updates). + Segment and personalize email campaigns to improve open rates, CTR, and conversions. + Manage A/B testing for subject lines, content, CTAs, and send times. + Analyze key performance metrics (deliverability, bounce rates, list growth, churn) and take action based on insights. + Work with cross-functional teams (content, design, product, and sales) to align email marketing with broader campaigns. + Stay ahead of trends in email marketing, automation, and audience engagement. Requirements What We’re Looking For + 4+ years of hands-on email marketing experience, ideally in SaaS, e-commerce, or B2B marketing. + Proven track record of improving email performance through segmentation, automation, and testing. + Deep understanding of email platforms like HubSpot, Marketo, Klaviyo, Braze, or Iterable. + Strong analytical mindset – you make decisions based on data, not just intuition. + Experience with deliverability best practices – inbox placement, avoiding spam filters, and email authentication (DKIM, SPF, DMARC). + Ability to write compelling email copy that resonates with different customer segments. + Basic HTML/CSS knowledge to tweak email templates when needed. Bonus Points If You Have + Experience working with SMS and push notifications as part of a broader lifecycle marketing strategy. + Knowledge of advanced automation, predictive analytics, or AI-powered email tools. + Experience with CRM systems beyond email marketing (Salesforce, HubSpot, etc.). Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .