The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular in the effective manner to build email marketing programs that are efficient and minimize risk. Significant impact on the area through complex deliverables. **Responsibilities:** + Following the monthly prioritization of all email campaign requests, develop required email instructions to effectively translate creative assets (copy, art files) into detailed build requirements within the Salesforce Marketing Cloud platform. + Adhere to all established Control processes, carefully documenting various approvals and checks and appropriately filing for future monitoring + Contribute to email program build design solutioning + Coordinate required program validations + Create, maintain email creative inventory status: list of versions and assets/status for each assigned program + Ensure emails are ADA compliant to WCAG 2.1 AA Standard **Qualifications:** + 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills + Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals. + Digital experience and analytic background preferable + Experience working with creative agencies for creative development/understanding of the creative agency process + Highly capable in driving change and innovation to deliver growth **Desired Qualifications:** + 6+ years of business experience, particularly in email campaign production management + Experience with **Salesforce Marketing Cloud Content Builder** and Journey Builder + Strong communication skills and the ability to clearly and effectively discuss projects + Successful experience partnering with internal clients and external developers + Excellent organization and time management skills to track multiple, concurrent job statuses; works effectively under tight deadlines, adhering to process calendars + Experience with Confluence and/or Jira a plus + Accountability, attention to detail, decisiveness and strong work ethic + Strong interpersonal and relationship-building skills; role requires collaboration and teamwork across organizational boundaries + Intellectual curiosity, logical thinking and the ability to solve problems creatively + HTML literacy (knowledge of the coding essentials) **Education:** + Bachelor’s/University degree, Master’s degree preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. ------------------------------------------------------ **Job Family Group:** Marketing ------------------------------------------------------ **Job Family:** Digital & Social Media Marketing ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Primary Location:** Irving Texas United States ------------------------------------------------------ **Primary Location Full Time Salary Range:** $114,720.00 - $172,080.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ **Anticipated Posting Close Date:** Dec 20, 2024 ------------------------------------------------------ Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** . View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) . View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) . View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.