The Email & Text Marketing Specialist performs overall strategy planning and day-to-day email and text marketing activities including, email and text campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. This position will also assist in creating lifecycle marketing strategies meant to develop customers throughout the lifecycle (acquisition to deactivation).

ESSENTIAL JOB FUNCTIONS

Research and assist with the development of overall email and text marketing campaign strategies including re-engagement, marketing and promotional activities, segmentation best practices, and any additional opportunities that arise.

Assist in creating lifecycle marketing strategies for different customer segments, from acquisition through win-back scenarios.

Create email and text campaigns that convey clear marketing messages to customers and prospective customers.

Work closely with Marketing Operation, Merchandise, Professional Sales, Graphics and IS teams for proper item selection, creation and coding of all types of emails to include Marketing, First Call, Certified Auto Repair, transactional, triggered, etc.

Ensure messages are proofread and tested prior to deployment and sent in proper form and template.

Assist with additional email and text strategy and creation for other departments including HR, retail marketing, etc.

Collaborate with the Digital Team to create additional online assets as needed including appropriate landing pages for email click through, etc.

Report to stakeholders with analyses on all aspects of email and text programs from key metrics and insights to recommendations for growth and best practices.

Work with vendor partners to maintain email and text best practices including browser/client compatibility, appearance of subject lines, use of images, etc.

Assist Email & Text Marketing Coordinator as needed.

Provide administrative support to the Marketing team in areas of invoice processing, budget tracking, and phone coverage.

Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.

All other duties as assigned.

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Bachelor’s degree in marketing, communications or business

1+ years of email/online marketing experience

Ability to write, proofread, and edit with proficiency and accuracy

Experience with and knowledge of Google Analytics, Excel, Microsoft Word, and PowerPoint

Excellent written, verbal, and interpersonal communication skills

Strong organizational skills

Ability to work well in a team-oriented work environment

Ability to increase email engagement and drive traffic to the company website through various digital marketing tactics

Ability to analyze and present metrics

Automotive knowledge

Previous HTML coding and Salesforce Marketing Cloud experience

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization. 

Total Compensation Package:

Competitive Wages & Paid Time Off

Stock Purchase Plan & 401k with Employer Contributions Starting Day One

Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

Team Member Health/Wellbeing Programs

Tuition Educational Assistance Programs

Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations: Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.