The Marketing and Communications team at Guardian is focused on driving engagement and experiences for Consumer and Prospects, strengthening Enterprise brand and reputation by activating our brand purpose and deepening customer connection, and accelerating business growth across all of Guardian by engaging customers on our digital platforms. 

The Individual Markets Marketing team is focused on delivering best-in-class, customer-first marketing strategies to engage, accelerate, and deepen customer relationships that drive loyalty and persistence.  

Position Overview 

This is a great opportunity to join an exciting team that will be at the forefront of deepening engagement with customers and ensuring they have a world-class customer experience every day. The Manager of Engagement and Service Marketing is a highly visible, cross-functional role, and integral part of the Individual Markets Marketing team. The successful candidate will be an experienced marketing professional who is passionate about enhancing customer experience and satisfaction, bringing innovative and data-driven marketing to deepen engagement, digital trends and technology, and leading with a collaborative spirit.  

Key Responsibilities 

 Support the development and implementation of a comprehensive marketing strategy to drive engagement and loyalty aligned with the company's business objectives and growth targets. 

Create innovative awareness tactics and marketing programs, campaigns and efforts that promote customer engagement, service quality, and overall marketing effectiveness to ensure our products and services resonate with our target audience.  

Effectively partner and collaborate with Product Management, Field Professionals/sales team (who help to deliver and support our marketing campaigns and enhance the customer experience and satisfaction), Enterprise Marketing, Legal, Compliance, Operations, and more. 

Leverage voice of the customer, field insights, and research to support a data-driven approach; analyze customer insights, market trends, and competitor activities to implement in marketing collateral and campaigns; proactive about marketing attribution, measurement, and using data to make informed decisions. 

Serve as an advocate for the customer, influencing across multiple levels and business units to ensure we are delivering a positive end-to-end customer experience 

Responsible for the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets; ensure all marketing activities comply with regulatory requirements and internal policies. 

Create clear work plans, prioritization and regular reporting on key performance indicators, adjusting strategies as needed to achieve plan 

Assess channel needs, content and operational enhancements. 

Key Stakeholders 

Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital Product teams. This position reports to the Head of Engagement & Services Marketing who in turn reports to Head of IM Marketing. 

Preferred Qualifications: 

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred). 

Significant experience in developing marketing strategies for digital and traditional channels, with a focus on customer engagement and service marketing within the financial services or insurance industry. 

Excellent communication and interpersonal skills, with the ability to collaborate across all levels of the organization. 

Creative and strategic thinker with the ability to proactively problem-solve, drive prioritization, and develop clear plans and prioritization.  

Data-driven: effectively leverage data, translating into actionable plans, and demonstrating impact 

Proactive/self-starter with the ability to navigate ambiguity and confidently adapt to changing priorities 

A positive, can-do mindset and desire to have fun and create a strong team culture 

Customer-first orientation is a must 

Locations: 

This is a Hybrid role with 3 days a week in our Hudson Yards NY Location 

Salary Range: 

$101,180.00 - $166,220.00 

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.