As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners to succeed as sellers in Amazon’s store. We are seeking an accomplished event marketing leader to bring the USBA/BBA brand to life at our selling partner events with responsibilities across community, partnership and owned events.

The right candidate will have a track record of leading a team of event marketing managers and program managers to build comprehensive event marketing strategies for owned and industry events with the ability to focus on the selling partner experience and their integration into our events. This role will have end-to-end ownership of programming for events and will also include social media integration. This person should be creative, results oriented, relentlessly focused on the customer, and push to uphold high standards for brand building and marketing execution for our selling partner events. In this role, the candidate will work with the USBA Integrated Marketing and Communications Leader to define and roll out a refreshed ROI model tied to Events, develop a comprehensive calendar year event strategy and partner with the event marketing team to deliver events that are executed at a high bar, while also driving innovation and cultural relevancy for our selling partners.

Success in this role requires having a passion for Small Businesses, as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity.


Key job responsibilities
• Partner with a team of event marketing managers and program managers; support efforts to set the strategy and long-term thinking of the team
• Define event goals and timelines related to key deliverables and communicate those expectations to stakeholders
• Work closely with senior leaders to understand key messaging and roadmaps to build successful event activations across a multitude of events
• Own the measurement of event programming and content, and associated KPIs
• Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for, customer pain points
• Track and manage event budgets
• Be the voice of the team across multiple layers of the organization
• Partner with Integrated Marketing Communications Leader to drive multi-year planning activities
• Partner to develop and distribute key post event reporting, working to establish core event marketing mechanisms