Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Design/CRO, Video, and Marketing Ops services to our SaaS/tech clients.
We have experienced significant growth over the last few years and have remained true to our culture of, the best idea wins. We’re future-focused and are looking for the right Events and Partnerships Marketing Manager to own, operatate, and innovate our events + partnerships strategy.
About The Role:
We have a mature performance marketing team dedicated to Directive’s marketing, but this is our first year focusing on events. We will have 15+ events in 2024 and an ample budget to support.
Unfortunately, we have done this without a full time person dedicated to the role and we see opportunities to maximize our investment into the channel. We have successfully monetized multiple events this year and believe that with the proper hire we could really increase the impact of both events and partnerships.
From private dinners to conferences, we believe that doing activations with strategic partners is a winning formula.
On the partnerships side, we want to develop deep relationships with three core segments: VC, PE, and complimentary (non-competitive) service providers.
We want to do content, lunch and learns, activations, and other exciting campaigns with these partners.
In this role, you would own these events + partnerships and would be responsible for reporting on the economic impact of these investments.
To be a strong candidate, you need to be an exceptionally driven, hard-working marketing manager. You will be required to travel to these events and coordinate their success with a boots on the ground presence. You will also work closely with the sales organization (new business and portfolio) to ensure they are keeping their commitments around invites and activities.
We value your ability to influence the pipeline as an individual contributor and believe that the ideal candidate revels in reporting on the direct impact of their efforts.
You will only be successful in this role if you are equally strong administratively as you are creatively.
Roles & Responsibilities:
Own the outcome of events and partnerships
Have a strategy for every event + partnership (pre, during, post)
Build out private dinner + conference playbook and travel to each in-person
Attend 10+ conferences annually
Attend 10+ private dinners annually
Lead weekly planning meetings across sales and marketing
Skilled at having a large impact in a very specific individual contributor role
Creative spark for marketing + deep understanding of SaaS marketers
What You Offer:
5+ years of experience in events
5+ years of experience in partnerships
Brilliant strategist and a truly T-shaped marketer
Sophisticated manager who understands finance, buying centers, enterprise selling, events, and working alongside agency operations
Benefits: