We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

In 1901, Henry Ford designed and built the racecar called “Sweepstakes.” On October 10 that year, he drove Sweepstakes against Alexander Winton, a famous racer and builder, and against all odds Ford won. That was the beginning – “the race that changed the world” – and it continues today. From our victories at Le Mans in 1966 and again fifty years later in 2016, to championships in NASCAR, and other series across the globe, the spirit of Henry Ford lives with us every day through our motorsports efforts around the world.

In this position... 

Are you passionate about creating unforgettable experiences that ignite the thrill of driving? Ford Performance is looking for an innovative and energetic experience Marketing Manager to join our team. In this role, the successful candidate will support Ford Performance Experiences, helping to craft and promote owner and retail programs that immerse customers in the exhilarating world of Ford.  The mission: to inspire the next generation of passionate drivers and make Ford the brand of choice for enthusiasts everywhere.

You'll have... 

Bachelor’s degree in marketing, business, or related field. 5+ year’s work experience in the field of marketing, or related. Curious about the motorsports industry. Ability to work collaboratively in team environment, as well as independently. Thorough understanding of branding principles and marketing tactics. Strong program management skills, with ability to manage multiple projects simultaneously.

Even better, you may have...

Proven experience motorsports, professional sports or lifestyle events. Ability to coordinate projects across multiple teams and race series. Highly motivated self-starter with excellent communication skills and a flexible approach to working hours. Knack for meeting deadlines. Able to work in austere (comfortless) environments.

Other Information:

• Domestic and international travel will be required and/or weekend and evening hours are expected.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time. 

 

This position is a leadership level 6.

For more information on salary and benefits, click here: NEW HIRE BENEFITS

Visa sponsorship is not available for this position. 

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location. #LI-Hybrid   #LI-JB5

What you'll do...

• Strategic Planning: Develop and implement comprehensive marketing strategies to promote Ford Performance Experiences, ensuring alignment with the brand’s vision of democratizing passion and driving advocacy and loyalty.

• Program Support:  1) Provide strategic support to the experiential marketing team, ensuring owner experiences and retail programs deliver immersive and engaging customer interactions. 2) Perform fundamental consumer marketing and communications tasks that contribute to program successes, centered on customer and owner experiences.

• Event Production/Management: Lead ideation, coordination, management and execution of key customer and owner tentpole events annually.  At least two events annually, with objective to grow.

• Cross-Functional Collaboration: Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand.

• Market Analysis: Conduct market research and analyze customer insights to inform marketing strategies and improve customer engagement.

• Team Collaboration: Collaborate with other Marketing Managers to ensure cohesive marketing efforts across various racing series, with regards to customer experiences.

• Performance Tracking: Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance and achieve business objectives.

• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams, to ensure alignment and support for marketing initiatives, around customer and experiences.

• Content Creation: Oversee the development of marketing content across various channels, including digital, social media, email, and print, ensuring consistency and alignment with brand messaging, related to customer and owner experiences.

• Budget Management: Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

• Presentation Responsibility:  Prepare and present program presentations to executive leadership, plus support with leadership communication needs, related to consumer and owner events.