Experience Strategy Lead, Marcom Retail
Apple
SummaryPosted: Nov 21, 2024Role Number:200579767Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The strategy team within Marcom is seeking a senior strategist to shape next generation in-store retail experiences, in collaboration with some of the best design and marketing talent in the world!DescriptionDescriptionYou will be joining a team of strategists within Marcom aimed at delivering customer-centric, innovative experiences across online and offline environments. This role will be focused specifically on the in-store environment; helping to drive innovation in Apple’s footprint of Retail stores around the world. In it, you will own the translation of business objectives into opportunity identification, strategic briefs, customer journeys, and elevated experiences, in collaboration with our Retail and Interactive design teams. You will find opportunities to reach different audiences, drive new interest, and help people experience Apple’s products in new and exciting ways. You will build relationships within our Retail commercial function, and partner with cross-functional team members to inspire change, representing your work at the highest levels of the company. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that led to truly magical experiences.Minimum QualificationsMinimum Qualifications10+ years of experience working in experience strategy, with in-house experience preferableSamples of creative briefs or case study samples requiredKey QualificationsKey QualificationsPreferred QualificationsPreferred QualificationsDeep Retail experience: proven track record in delivery of strategies that shape in-store environmentsEqually capable of driving innovation in real world and online environments, and articulating omnichannel journeysAbility to work with large data sets to see opportunities, challenges and break points in the customer journey, and customization opportunitiesExperience in conducting user research, and synthesizing insights in service of more seamless, delightful experiencesA creative and imaginative problem solver; ability to not just optimize, but innovate, to keep Apple’s Retail presence constantly aheadConfident in establishment of agile workflowsComfort with fast iteration: testing, learning, and responding quickly to new informationTrack record of leading strategic conversations with a wide range of people in different disciplines, including business leads and and creative partnersSkilled in prioritizing multiple, complex, concurrent projectsExtraordinary writing skills, visual story-telling skills, presentation skills, and attention to detailA passion for technology along with a critical point of view on its impact on people’s lives.A born collaborator, able to thrive in ambiguityEducation & ExperienceEducation & ExperienceAdditional RequirementsAdditional RequirementsPay & BenefitsPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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