Essential Duties:

Specific responsibilities include, but are not limited to:

Gain a deep understanding of the company Commercial business and its products, its core audiences including Architects, Specifiers, Building Owners and Commercial Contractors, the industry landscape and corporate positioning and translate that into compelling content that reinforces company’s leadership in the space.Partner with company Commercial Product Management in the communications and content planning process to support the Commercial portfolio, balancing customer interests and business objectives. Serve as the primary representative for External Communications in all company Commercial marketing planning meetings to align on business priorities and timelines, and make commitments on where External Communications will support each initiative across channels. Partner with the External Communications Center of Excellence (CoE) on earned media strategy and execution for company Commercial, including the development of integrated communications plans to highlight product announcements, customer and project profiles, and thought leadership. Develop press releases, talking points, web and social media copy for announcements and other key external communications as needed. Lead social media and blog content strategy and development for company Commercial, determining how to best support business and audience needs on owned channels. Lead content ideation/story mining and content development for products and services, partnering with Creative Services to incorporate content requests into briefs and leveraging external partners as needed to develop compelling content that is aligned to campaign guidelines and approved claims, as well as channel best practices. Manage the end-to-end editorial workflow for company Commercial blog content focused on products & solutions, in collaboration with stakeholders and partners, from ideation and SEO strategy to assignment and article development—ensuring content moves through the workflow process, has the necessary approvals, is optimized and ready for publishing. Ensure content assignments come in, are published, and retired (when applicable) on schedule.Partner with the External Communications CoE to integrate content plans into the respective editorial calendars for earned, social media and blog channels.Collaborate with the CoE to drive both reactive and proactive social media engagement with current and potential followers. Ensure the shared social care response database is up-to-date for all topics and serve as the point of escalation when needed. Leverage monthly/quarterly reporting and real-time access to dashboards to continuously assess earned media, social and blog performance and share of voice for the company Commercial business to identify opportunities for improvement.Deploy benchmarking and social listening tools to keep a pulse on competitive and market trends. Actively share insights with internal partners across the company Commercial business, providing inspiration and thought leadership on new ways to engage target audiences.Cultivate a deep understanding of company Commercial customer needs through direct engagement (e.g., sales ridealongs, events and virtual meetings).Provide External Communications counsel, collaboration and templates to our top-tier customers, supporting and amplifying their efforts to increase external visibility of their business success and social impact within their communities.