Purpose: As a critical role in our growth, the Field Marketing Manager will lead our field marketing relationships and initiatives within divisions, regions, markets, and stores across the organization. You are the primary point of contact for store managers and field leadership, representing the entire marketing department in these key relationships. Further, you champion the needs of the field to subject matter experts within and beyond the marketing department, leading the way to formulate plans and achieve goals.
Minimum Eligibility Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field3-5+ years of demonstrated experience in managing field marketing activities for a retail organizationStrong track record of successful internal and external relationship management; strong interpersonal skills to build effective, inclusive, and collaborative working relationships with cross-functional teamsDemonstrated ability to succeed in a fast-paced, high growth environment with shifting priorities, limited resources and tight deadlinesExcellent problem-solving, collaboration, and team building skillsExcellent organizational skills and detail-oriented nature to plan, prioritize, and handle multiple projects simultaneously across internal teams and agencies; consistent and effective follow-throughDemonstrated ability to exceed goals and drive progressive business results through marketingAbility to work in a fast-paced environment with shifting priorities and tight deadlinesStrong critical thinking and analytical skills to proactively challenge and change to maximize outputExcellent written and verbal communication, persuasion, and presentation skills including ability to create and deliver presentationsExcellent customer service skills and thrives under pressureExcellent analytical skills including experience formulating marketing solutions from sales, customer, real estate, and marketing data as well as key store performance metricsComfort and working knowledge of all media including national media and local sponsorships, community activations, and local mediaStrong computer skills in MS Office suite with the ability to create clear, concise reports and to interpret, analyze and create presentationsFast-paced, high-growth retail experience is a plusEssential Job Functions:
Lead as the primary point of contact for store managers/field leadership, representing the entire marketing departmentProactively provide store managers and field leadership with updates on marketing department initiatives and recommendations on local/regional opportunities, including best practices for store- and market-level marketing initiativesProactively monitor performance of stores, markets, regions and divisions and report on results & opportunities; to include sales data, customer data, real estate data, marketing results and key store performance metricsBuild strong, trusted relationships with store managers and field leadership, including requesting, listening to and understanding explicit and implied needs, and providing persuasive and impactful recommendations; this includes assessing receptivity to a proposal, structuring discussions/presentations to appeal to business needs and priorities, as well as anticipating questions/roadblocks and determining how to address possible resistanceIdentify and champion store- and market-specific marketing needs and understand objectives/challenges/opportunities to formulate goals and plans of action tailored to the unique needs of individual markets/storesAdvocate for field marketing needs within the marketing department by providing briefs with clear business objectives and well-scoped challenges/opportunities and in-depth understanding of the unique characteristics of each market/storeLead inclusive partnerships with key stakeholders within the department (including media, email/1:1, content, creative, brand management, pro services, design services, CRM, operations, budgeting, and leadership), working with the appropriate subject matter experts to create plans and launch marketing activations to achieve business goalsSupport corporate growth objectives, including comp same store sales growth and new store growth; plan, organize and execute grand opening plans before and after new stores open to achieve new store goalsPlan, negotiate, buy/place, measure and optimize select media and marketing including but not limited to local media such as out-of-home, in-store signage, local listings, local sponsorships, and community activationsTake ownership of store-specific information across all channels to ensure accuracy and a consistent customer experience, including accurate location information on our website, in local listings, our pro app, etc.Manage field marketing/advertising budget for your stores, markets, regions and divisions, including adhering to proper controls to ensure on-target delivery and proper documentation and billing with financeEnsure compliance with all appropriate Privacy, Information Security, and Data Governance protocols and lawsSedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Benefits & Rewards
Bonus opportunities at every level
Career advancement opportunities
Relocation opportunities across the country
401k with discretionary company match
Employee Stock Purchase Plan
Referral Bonus Program
Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)
Equal Employment Opportunity
Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.