Marketing Manager – Germany
Location: Munich
Experience: 5-7 years
Languages: German & English

About the Company

Our client is a leading provider of SaaS solutions designed to enhance employee efficiency and engagement. Their software addresses key HR and administrative challenges, such as time and activity tracking, expense management, personnel administration, performance reviews, and employee well-being. With a user base exceeding one million across various industries—from luxury hospitality to innovative tech firms—their mission is to make management software intuitive, engaging, and visually appealing.

Having successfully expanded into multiple European markets, the company is now focused on strengthening its presence in the DACH region, particularly in Germany. They are seeking a skilled Marketing Manager to drive brand awareness and lead generation in this strategic market.

Your Role

As a Marketing Manager, you will play a pivotal role in expanding the company’s footprint in Germany. You will collaborate closely with the Country Manager and global marketing teams to develop and execute localized marketing strategies. Your key responsibilities will include:

1. Marketing Campaigns

Develop and manage the marketing budget.

Plan and execute integrated campaigns throughout the fiscal year.

Define buyer journeys and implement effective marketing tactics.

Work with the Product Marketing Manager (DACH) to craft messaging and campaign themes.

Create and optimize SEO-driven content.

Monitor, adjust, and analyze campaign performance.

Collaborate with sales teams for lead scoring.

2. Web & Content Management

Work with global teams to localize website content and marketing assets.

3. Communication & Events

Collaborate with the global communications team to shape and execute a localized social media strategy.

Identify relevant industry events and oversee the company’s participation.

4. Data-Driven Learning & Optimization

Provide feedback and insights to internal teams to continuously refine marketing strategies.

Key Success Metrics

Your performance will be measured by:

Volume and quality of leads generated for the sales team.

Establishing and improving local KPI benchmarks.

Enhancing brand awareness and market preference in Germany.

Ideal Profile

Native German speaker & fluent in English (C2 level required).

5-7 years of experience in SaaS or HRIS marketing in Germany.

Entrepreneurial mindset, ideally with experience in launching a foreign company in the German market.

Results-driven and highly organized, with a passion for learning and problem-solving.

Strong communication skills, both written and verbal.

Team-oriented, adaptable, and comfortable working across different cultures.

Recruitment Process

Phone Interview – Initial screening with the Talent Acquisition Manager (30 min).

Hiring Manager Interview – Discussion with the Country Manager (60 min).

Case Study & Team Interview – Presentation and discussion with future colleagues (60 min).

Final Interview – Wrap-up discussion (45 min).

Why Join?

A thriving workplace – Recognized as a top employer in the 2024 HappyIndex®AtWork rankings.

Transparency & fairness – Salaries are openly shared within the company.

Team-first culture – Profit-sharing is based on collective growth, not individual bonuses.

Are you ready to help shape the future of this company in the German market? Apply now and be part of an exciting growth journey!