Company Description

Sonic Automotive operates franchised dealerships coast-to-coast. We also represent over 20 different automotive brands with the majority of our dealerships being luxury and import brands. We are an industry-leading automotive retailer committed to providing our guests and teammates with an experience unmatched by our competitors.

Our team are happy to work here because:

We have beautiful state of the art facilitiesWe provide award winning training (Training Magazine Top 125, and two silver Brandon Hall Awards)We are committed to developing and promoting within the companyWe are technology based - most jobs use iPads or iPhones that we provideOur Benefits are extremely competitive with Medical, dental, vision, HSA, 401k with a 4% employer match and PTOWe encourage peer to peer teamwork and recognitionWe're proud of what we're doing here. Come and join us!

Job Description

The Analytics Manager will be responsible for delivering actionable insights & recommendations that will help Sonic Automotive:

Support & modernize each properties’ marketing measurement infrastructure with a focus on digital.Evaluate & provide insight related to marketing datasets to understand performance & impact of touchpoints across the customer journey.Analyze quantitative data and build reporting (in Salesforce Marketing Intelligence (Datorama), Excel, Google Analytics, and other tools) from data collected by our internal & external partners.

Responsibilities:

Project owner in development & data maintenance of dashboards as needed to support departmental teammates needs.Project owner in development and maintenance of tagging & UTM taxonomy requirements to support measurement, targeting & media optimization.Champion the generation & recommendation of key insights associated with campaign optimization opportunities across online & offline channels to business stakeholders.Partner with department leadership to establish & measure against forecasting targets related to engagement milestones across customer life cycleDefine & measure high value interactions based off multi-touch attribution modeling researchDeliver recommendations of marketing & campaign optimization opportunities to drive quality prospects to physical storefronts & business unit websites.

QualificationsBA/BS in Business, Engineering, Computer Science, Math, Economics, or related field4+ years of marketing analysis, financial analysis, strategic analysis, or similar experience in retail or automotive verticalsHighly organized, task and detailed orientedAbility to analyze and interpret data effectivelyExperience using Google Tag Manager or Tealium is a requirementExperience using SQL, Excel, Data visualization software such as Tableau, Datorama & PowerPointExperience with advanced analytics, advanced measurement techniques, statistics and modeling (Python, R or related language) strongly preferredExperience and/or certifications with Google Cloud Services & Google Marketing Platform is a plusExperience and/or certifications with Customer Research and Survey platforms such as Qualtrics is a plusAvailability to travel <10% to home office for strategic meetings as required