Job Description SummaryThe Franchise Manager leads to coordination of Portfolio strategy across a franchise of products/brands. The manager is responsible for leading the commercialization efforts for on-market products and managing all aspects of launch marketing for new products. This role orchestrates a successful hand-off of global assets at stage 4 of commercialization and ensures regional strategic alignment, seamless execution of downstream marketing activities, and drives business growth by maximizing the product's life cycle performance.

Job Description

Key Responsibilities: 

On-Market Product Management: Lead ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share. 

Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research, segmentation, targeting, positioning, value proposition development, messaging, and sales enablement. 

Downstream Marketing: Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration. 

Cross-Functional Collaboration: Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies. 

Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals. 

Budget Management: Leads the team budget.  Oversee marketing budgets and ensure cost-effective execution of marketing activities. 

Forecasting: work with global Product team to lead creation of product forecasts for new product launches 

Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines. 

Agency management: selects and owns agency relationships.  Manages all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend. 

Executive communication and planning: Leads the strategic planning process. Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. Creates monthly executive communication updates to keep management and team aligned to progress, goals and metrics. 

Support the LTS annual process-providing key customer, market and competitive date and input for the long-term strategy of in-line products. 

Key Capabilities: 

Technical and clinical marketing and ability to translate clinical unmet need into strategy 

Incorporate of advocacy and engagement strategy into marketing plans 

ROMS and ROI for marketing 

 

Qualifications: 

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred. 

8+ years of pharmaceutical marketing experience, including product launch and lifecycle management. 

Strong understanding of pharmaceutical markets, including regulatory and market access environments. 

Proven track record of cross-functional team leadership and stakeholder engagement. 

Excellent communication, strategic thinking, and project management skills. 

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For U.S. based positions only, the pay range for this position is $138,720.00-$208,080.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: November 18, 2024