Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing email campaigns to more than 2 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.
Role Responsibilities Set up, QA, and deploy marketing & trigger email campaigns for the brandManage multiple email calendars, liaise with other marketing planning calendarsCommunication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns dailyExecute audience segmentation within marketing and trigger funnelsIdentify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners Maintain email performance reporting; evaluate performance and optimize strategyContribute to weekly and monthly channel performance deliverables Attend relevant meetings to understand business needsRole Qualifications
Knowledge, Skills and Abilities:
A curiosity about email and digital marketing Effective time and project management, and organization skillsProven ability to balance multiple projects and priorities at onceAbility to quickly adapt to last minute business needsExcellent attention to detail and quality assurance capabilitiesClear communication styleAbility to collaborate and build relationships across different groupsAbility to prioritize responsibilitiesDemonstrated experience with marketing performance dataStrong knowledge of Word, Excel and PowerPointAbility to learn new concepts and software applications quicklyPositive attitude, passion for the Free People brand
Education and Experience
Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field2-3 years of experience in marketingSalesforce or other ESP experience preferredPrior experience in executing email campaigns preferredKnowledge of HTML a plusE-commerce experience and interest in retail preferred
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The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees. Options ApplyApplyShareSubmit a ReferralRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Not finding the perfect fit?
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