ESSENTIAL FUNCTIONS:
· Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
· Develop strong relationships with key referral sources.
· Identify opportunities for partnering and growth.
· Manage leads from referral sources and ensure efficient admissions process for clients.
· Increase the number of referral sources within a facility such as with physician, social workers and discharge planners.
· Coordinate with clinical assessment team on referrals for admission based on the services provided by the facility.
· Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
· Coordinate the completion of admission process and ensure appropriate resources are obtained.
· Travel frequently within community, scheduling meetings and developing contacts/referral sources.
· Document referral sources within appropriate contact management system.
· Develop events and educational forums that demonstrate programs and provide an opportunity to identify potential referral sources.
· Maintain existing referral relationships.
· Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
· Represent facility in professional forums and communicate mission in all outreach interactions.
· Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
· Provide the facility or receiving team with appropriate information to facilitate admission when necessary.
· Create outreach initiatives that will ensure regular communication with top referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
OTHER FUNCTIONS:
· Perform other functions and tasks as assigned.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
· High school diploma or equivalent required. Bachelor's degree in marketing or related health or social services field preferred.
· Two or more years’ experience in sales and/or marketing required.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
· Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.