Location | Head Office, Oxford Street, London

Working style | Hybrid

 

About GAP

In 2021, Next Plc and Gap were delighted to enter into a joint venture, trading the well-loved Gap brand within the UK. We are looking for Merchandise Assistants to be part of the joint venture business supporting the brand as it operates within the Next Plc group.

 

Today, Gap is represented globally in more than 1400 stores in over 40 countries, and online with headquarters in New York, London, Shanghai, Tokyo and San Francisco. Our clothing celebrates modern optimistic American style, rich in heritage, crafted with care, where our essentials are iconic,

and quality endures. We stand for inclusivity for all; we champion diverse ideas that transcend generations, geographies, and genders. We do more than make clothing, we shape culture.

 

If you have ideas, are creative, talented, and want to work with other phenomenal people, leaving the world a little better than how we found it, we’d love to meet you.

 

About the Job

The PR Manager is responsible for executing the voice of the Gap brand and maximising brand awareness  through Traditional and Digital PR and influencer activations. The role lives and breathes new and exciting  opportunities to story tell the brand, knowing what is appropriate for the UK market, what makes the UK  customer shop, whilst maintaining Global brand integrity. They fully understand the customer and are able to  build a PR communications strategy that maximises this behaviour, tapping into the relevant titles, influencers, and partners that the GAP customer interacts with. 

They look at content gaps within both the global and local focuses, to source and develop additional inspiring  locally relevant stories and content with the JV creative team, that is both commercial and innovative. They have a strong  brand lens and are both innovative and creative while constantly reviewing and analysing performance of output on  their activity to recommend and optimise future plans in a quick reactive business. 

 

About You

You live and breathe a fast paced consumer fashion world that plays out on digital and social channels. You are  constantly discovering new, engaging and authentic content, as well as finding new influencers and  tastemakers to work with who could represent the brand and resonate with the different GAP target  demographics. 

You’re also great at influencing, planning and driving out new ways of doing things. You can work with internal  teams and manage external agencies to deliver strong cross-channel communication campaigns. You know  what needs to be communicated when, where and how. You get excited by seeing what works and what  doesn’t on your owned channels, and look for patterns and trends within your learnings, that can then be  implemented quickly to continue to build the brand. 

You champion and support our pillar of inclusivity and belonging, while delivering our brand values of diversity  and inclusion in an authentic manner

 

You will be…

PR & Influencer  

Own the UK PR calendar, and plan its activity and content alongside our retained agency Ensure the PR calendar is planned to promote the right messages at the right times, both aligning to campaign launches, product launches and email alignment  PR generation, constantly thinking about pr hooks and opportunities to create news and talkability about the brand Work with the PR agency to build a roster of GAP influencers that we can utilize for different story  opportunities – both paid and organic Local PR & content creation - brainstorm, create and manage content projects based on seasonal and local  market needs Manage briefing process for assets required for GAP owned channels and project  management with external agency or studio team  Strong link in with our PR & influencer agencies to develop engaging content across our social channels  Oversee and own the strategy for all influencer marketing for the business, working closely with relevant  teams to align to content requirements in email and product focuses  Report on any key campaigns reach, emv, engagement and use learnings for future planning  Fully manage influencer agencies (if working with) from briefing through to product selection and  reporting on campaign  Constantly look for new influencers and different categories of them to partner with  Work with the Retail team to arrange and support any in-store press appointments or events that touch store 

 

Administrative Duties 

Support the managing of the influencer budget  Product ordering for social channels, influencer activations and PR  Invoice processing 

 

Reporting 

PR, Influencer and partnership campaign reporting  Post-campaign reporting for local content and / or local projects  Ability to review performance; callout challenges, learnings and key takeaways to action moving forward 

 

Organisational relationships

Works closely with wider marketing team on seasonal and cultural focuses throughout the season to ensure the brand leverages every opportunity across the different channels  Weekly meetings with team members to ensure aligned on all activations  Align weekly with Franchise teams to have a clear view of key product priorities, launch timings, upcoming campaigns and content  Knowledge, skills, and attributes  Proactive in suggesting PR opportunities and ideas to the wider business  Strong relationship building skills to manage effectively all partnerships and interaction within PR & marketing function  Possess strong presentation, listening, verbal and written communication skills. Ability to convey messages in a clear and concise manner in the appropriate brand voice  Creative and knowledgeable of owned channels – must know and be able to communicate to leadership new editorial titles, influencers and partners Motivated, self-starter who has the ability to multitask and prioritise with excellent time management/organisation skills  Ability to negotiate and deliver projects within budget  Highly flexible in working style to adapt well to a rapidly changing and fast paced environment Excellent ability to clearly communicate ideas to leadership and then integrate feedback/direction

 

What we can do for you…

25% off a huge selection of Next, Lipsy, GAP and Victoria's Secret products & 10% off most partner brands & up to 15% off Branded Beauty Hot deals and exclusive offers from over 3,500 retailers through Perks At Work We recognise hard work with our company performance-based bonus Life Assurance Digital GP Service for help at home Lesson the impact with our Annual Travel Card Loan Never miss a package and with Direct to Desk delivery Bag a bargain at our sample sales Hybrid & flexible working across the business to support your work-life balance  Learn, develop and grow with our personal development plans Join in the fun with our year-round office events

 

Diversity & Inclusion

At Lipsy Group we recognise that our differences are what make us who we are. We want people to want to work for us and be their true selves. We are dedicated to attracting and developing a talent team, and recognise that all unique backgrounds and experiences contribute to our future success.

 

We want to create an inclusive and inspiring environment where individuals feel valued and respected, and where people can achieve their full potential and be their very best, whoever they are.

 

Wellbeing

We believe that wellbeing is having the opportunity to achieve your full potential, cope with day to day pressures, be productive and thrive in all aspects of your life. We encourage a culture that promotes and enables us all to achieve positive wellbeing, by focusing on mental, physical and financial health.