LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Are you a motivated, organized sales professional who enjoys hitting ambitious goals, managing a team, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? Then join Legends as our General Manager with our San Diego State Athletics partnership.

The General Manager will lead the Legends engagement on the ground at San Diego State Athletics, while reporting to the Vice President, Legends Collegiate Partnerships. This seasoned professional must be comfortable communicating across multiple areas of the business and will work closely with both San Diego State’s Athletic Department and the Legends leadership teams.

In this role, you will be responsible for developing an annual and long-term strategic plan to growth revenue and participation for ticketing across all sports, premium seating and Aztec Club annual giving programs.

The General Manager will work in conjunction with the SDSU Athletics Ticketing Operations, Development, Marketing and Communication, Partnerships teams and more to plan and execute holistic ticketing, premium seating, and philanthropic campaigns through a variety of communication channels. The General Manager should be results driven, possess an optimistic team-first attitude, have excellent organizational and leadership skills, and a desire to be the best.

ESSENTIAL DUTES AND RESPONSIBILITIES Serve as primary liaison and steward of relationship between Legends and SDSU Athletics Leadership. Additionally, develop relationships with other departments within the SDSU Athletic Department including Ticket Operations, Marketing and Communications, Development Partnerships and other External Relations units to ensure a robust, donor-centric approach to all premium seating, ticket sales and fundraising efforts. Bring innovative revenue-generating ideas to enhance ticketing, fundraising, and premium offerings, creating diverse experiences to support the lifestyle of every Aztec fan and supporter. Support in ideating, developing, and executing marketing content and finding new ways to apply data that increases fundraising, premium seating and ticket sales for SDSU Athletics—With the overall goal of maximizing ticketing and donation revenue, and increasing donor participation. Collaborate with the Manager, Data & Analytics, Manager, Digital Marketing and others to strategically track and analyze results of campaigns in order to optimize opportunities and efficiencies. Collaborate with department leadership to establish annual campaign goals. Strategize, maintain, and execute a six-month sales and communications timeline using diverse channels of communication, with the ability to pivot and adjust in a rapidly changing industry. Create quantitative & qualitative weekly and quarterly reports to highlight wins, losses, and key learnings. Recruit, hire, assist, train, and mentor team members on strategy, call scripts, sales presentations, and closing of sales. Utilize CRM system to manage campaigns, pipelines, sales process, and activity. Manage and lead all business units and individuals within our team to ensure they are meeting and exceeding all outlined goals and responsibilities. Participate in events, promotions, client entertainment, and other activities as required. SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE      Bachelor’s Degree or equivalent experience required. 6-8 years sales and management experience selling five and six-figure deals in the sports and entertainment industry. Experience within Professional or Athletic Department premium seating, ticket sales and / or development organizations preferred. Experience overseeing sales staff at a professional or collegiate sports level. SKILLS AND ABILITIES Proficient in CRM (Salesforce) and ticketing platforms (Ticketmaster & Archtics). Candidates should possess both personal and professional communication skills to interface with all levels of a company, both internally and externally. Ability to strategize towards achieving big picture initiatives while possessing necessary attention to detail to ensure high level execution each step of the way. Data and analytics minded sales leader. Motivated self-starter, with exceptional organization, strategic thinking and personal leadership skills. Strong problem-solving skills and general creativity. Must be flexible to work extended hours due to business requirements including late nights, weekends and holidays. COMPENSATION

Competitive salary range $110,000.00 - $120,000.00 plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site – San Diego State University San Diego, CA

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.